Marketing and Business Development Associate

Job Description

Job Description

The Marketing & Business Development Associate plays a key role in driving company growth through a blend of creative marketing initiatives and strategic client engagement. This role is responsible for developing and executing engaging content, managing social media presence, and supporting outreach efforts that strengthen brand visibility and attract new business opportunities.

The ideal candidate is highly creative, detail-oriented, and comfortable balancing both marketing and business development responsibilities. They bring a strong eye for content, messaging, and audience engagement, while also supporting relationship-building efforts and maintaining consistent follow-up within the sales process.

Essential Job Duties & Responsibilities

Marketing & Brand Growth

• Bring a strong sense of creativity and storytelling to how we present our work, services, and brand
• Continuously explore new ideas to improve visibility, engagement, and overall marketing impact
• Execute the company’s social media and digital marketing strategy across platforms
• lan, and publish engaging content that reflects the brand voice and drives audience engagement
• Manage marketing campaigns that increase brand awareness and support business growth

Lead Generation & Business Development

• Identify and research potential clients, industries, and opportunities
• Generate and qualify new business opportunities through outreach, networking, and marketing-driven initiatives
• Build and maintain a strong pipeline of prospects and opportunities
• Partner marketing efforts with business development strategy to attract and convert interest into opportunities

Relationship Building & Client Engagement

• Establish and maintain strong relationships with key decision-makers and clients
• Nurture relationships with both new and existing customers to support long-term partnerships
• Serve as a trusted point of contact throughout the customer journey

Sales Support, Presentations & CRM Management

• Maintain accurate records of activity, leads, and client interactions in CRM systems (e.g., Salesforce)
• Track and manage the sales pipeline to ensure consistent follow-up and visibility into opportunities
• Conduct meetings with potential clients to understand needs and present solutions
• Deliver compelling presentations and demonstrations that clearly communicate value
• Track and manage the sales pipeline to ensure consistent follow-up and visibility into opportunities

Reporting, Insights & Market Awareness

• Monitor trends, competitors, and market conditions to identify opportunities for growth
• Provide regular updates on marketing performance, outreach activity, and pipeline progress
• Use insights to refine both marketing and business development strategies

Negotiation & Opportunity Closing

• Support pricing discussions and negotiate terms that align with both client needs and company goals
• Help guide opportunities through to close and ensure a smooth transition to internal teams
• Contribute to securing new business and expanding existing accounts

Customer Experience & Retention

• Ensure a high level of client satisfaction through responsiveness and thoughtful communication
• Support post-sale engagement to encourage repeat business and long-term relationships
• Act as a champion for the client experience within the company

Minimum Qualifications

• Proven experience in sales, business development, marketing, or client-facing roles
• Strong creative mindset with experience in content creation or social media management
• Experience working with CRM platforms (e.g., Salesforce or similar systems)
• Excellent communication, presentation, and relationship-building skills
• Strong organizational skills with the ability to manage multiple priorities
• Self-motivated, proactive, and driven to contribute to company growth

Ideal Candidate Attributes

• Highly creative with a strong eye for branding, storytelling, and presentation
• Proven ability to sell, influence, and build meaningful client relationships
• Experience bringing or developing a “book of business” or client relationships
• High standards, strong work ethic, and a results-driven mindset
• Comfortable giving and receiving candid feedback
• Positive, team-oriented, and energized by growth and opportunity
• Naturally curious, adaptable, and always looking for better ways to approach marketing and business development

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.
RUSSCO is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: veteran status, uniformed service member status, race, color, religion, sex, pregnancy (including childbirth, lactation or related medical conditions), age (40 and over), national origin or ancestry, physical or mental disability, genetic information (including testing and characteristics) or any other consideration protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.