Regional Marketing Manager, US Region
- Regional Strategy & Execution : Develop and implement integrated marketing campaigns tailored to the US/CAN market, ensuring alignment with global marketing strategies.
- Market Analysis & Positioning : Analyze regional market trends, customer needs, and competitive landscape to inform marketing strategies and messaging.
- Lead Generation & Nurturing : Plan and execute demand generation programs, including digital marketing, events, webinars, and content marketing to support pipeline growth.
- Event Management : Lead regional trade shows, conferences, and customer events, ensuring strong brand presence and engagement.
- Sales Enablement : Develop marketing materials, sales tools, and training programs to support the commercial team.
- Content Localization : Work closely with the global marketing team to localize messaging, collateral, and campaigns for the US/CAN audience.
- Budget & ROI Management : Manage the regional marketing budget effectively, tracking performance and optimizing spend to maximize return on investment.
- Collaboration & Communication : Partner with product management, sales, and corporate marketing teams to ensure a cohesive and impactful regional marketing approach.
- Bachelor's or Master's degree in Marketing, Life Sciences, or a related field.
- 5+ years of experience in regional marketing, preferably within the bioprocessing life sciences industry.
- Strong understanding of the biopharmaceutical industry, including key market dynamics and customer needs.
- Experience in lead generation, digital marketing, and event management.
- Excellent project management skills and ability to manage multiple initiatives simultaneously.
- Strong analytical skills to assess marketing performance and optimize strategies.
- Ability to work independently and collaboratively across global teams.
- Fluent in English; proficiency in other languages is a plus.
- Willingness to travel (up to 40%) within the region for events, customer meetings, and team collaborations.
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