Content Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We are seeking a Content Manager to lead the planning, review, and approval of licensed video game content within our Digital Licensing division. This role will be pivotal in maintaining brand integrity, evaluating game experiences, and managing partner relationships, ensuring that licensed video game projects meet company standards and deliver engaging experiences to players worldwide. The ideal candidate has a strong creative background and an understanding of gaming culture, digital content strategy, and licensing processes. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI. Key Responsibilities Creatively guide partners on all aspects of branding, such as character & world design, storytelling, gameplay behaviors, to ensure that all gaming content reflects brand guidelines and creative expectations. Develop and maintain content calendars for licensed video game projects across platforms and genres. Review and approve in-game assets, promotional materials, and marketing campaigns to ensure they meet brand and licensing standards. Playtest licensed video games at key development milestones to assess gameplay quality, creative execution, and brand alignment. Identify opportunities for improvement to enhance player engagement, retention, and brand representation. Flag risks or issues that could impact content quality or player experience and work with partners to resolve them. Act as the primary point of contact with licensees, developers, and publishing partners for content-related matters. Track key milestones and communicate status updates to internal stakeholders. Collaborate with internal teams (creative, marketing, product, legal) to provide timely guidance and streamline approvals. Qualifications Bachelor’s degree in Fine Art, Game Production, or related field. 3–5 years of experience as a creative lead, guiding brand expression in digital games or consumer products. Strong understanding of the video game industry, including publishing, marketing, and player engagement trends. Experience reviewing and evaluating video game content with an eye for player experience and brand fit. Excellent organizational and communication skills with the ability to manage multiple partners and stakeholders. Proficiency with image creation, presentation, and project management tools (e.g., Adobe Photoshop, Trello, Powerpoint). Key Competencies Creative thinker with strong attention to detail. Skilled in managing creative reviews, approvals, and game evaluations. Collaborative and adaptable, with the ability to act as “vision keeper” in guiding multiple stakeholders. Passion for video game design, digital media, and toy and entertainment brands. We are an Equal Opportunity / Affirmative Action Employer Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. The base salary range for this position is $92,700.00 to $139,100.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Our Comprehensive Benefits Package Includes: Health & Wellness: Medical, Dental, and Vision Insurance Time Off to Recharge: Paid Vacation & Holidays Financial Well-being: Generous 401(k) Match Life & Family Support: Paid Parental Leave Giving Back: Volunteer & Employee Giving Programs Level Up Your Skills: Tuition Reimbursement Exclusive Perks: Product Discounts & More!