Senior Product Marketing Manager
- Ownership of new product strategy and roadmap.
- Translate new customer requirements into recommendations for new product development.
- Identify new market needs and translate them into specific product requirements with prioritized features and corresponding justification.
- Understand product pricing strategies and develop new product business cases.
- Program management for custom product developments.
- Maintain a detailed 4-quarter rolling sales forecast.
- Drive opportunity funnel expansion and new business growth.
- Develop business proposals for internal and external engagements.
- Ensure the regional sales teams are current with the latest product collateral, training, roadmaps, and application value proposition.
- Support on-site customer visits as MMIC subject matter expert.
- Engage internal support teams (applications, product development, reliability, quality, planning, operations) to build and sustain the product line and help resolve customer technical or delivery issues as required.
- Be an expert on competitors' capabilities and product positioning in the market.
- Execute deliverables for distribution sales, including design registrations, ship & debits, and pricing.
- Be a self-starter in the creation of product-specific collateral and tools.
- Strong understanding of semiconductor device technology and assembly.
- Strong understanding of RF semiconductor testing, qualification, and reliability.
- Strong understanding of RF semiconductor applications.
- Good general knowledge of RF sales, RF markets, and customer base.
- Proven ability to influence cross-functional teams without formal authority.
- Strong verbal, written, and presentation communication skills.
- Willingness to travel, including internationally as necessary.
- Self-motivated with a strong drive to achieve business objectives.
- Ability to blend technical and commercial aspects to deliver a balanced approach to problems.
- Strong analytical skills and experience.
- Degree in Electrical Engineering.
- MBA or Business degree.
- 5+ years of experience in the industry.
- Extensive experience supporting customers, direct sales, and distribution sales partners.
- Extensive experience with new product launches and new business development
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