Earned Media & Events Manager

Job Description

Think you can keep building the buzz for one of the most loved brands in the world? Look no further! We’re searching for a dynamic Earned Media & Events specialist with a proven ability to generate impactful coverage, implement standout product launches and events, and cultivate strong media and influencer partnerships — all with the goal of inspiring more kids and accelerating consumer growth. This is an outstanding opportunity to amplify the LEGO® brand across the US by driving excitement, engagement, and top-of-mind awareness among our key audiences.

Core Responsibilities

• Help drive the strategy and activation of key campaigns across the LEGO brand calendar in the US market

• Develop strong and effective PR communication plans including innovative ideas at affordable cost for various activations e.g. consumer events, product launches, cultural occasions

• Lead event planning and creative closely linked to the aligned brand activation calendar to improve consumers sales and PR

• Help manage external PR/activation agencies, and implement PR plans including press releases, story pitching, media kits in joint collaboration with the agency

• Build strong relations with mainstream media, influencers (across different passion points) and other key external partners

• Help integrate earned media plans within an OESP mix, working with other channels and our brand team.

• Manage budgets and run evaluation reviews on each project

Do your part in our team succeeding

The Earned Media & Events Manager will drive measurable impact by securing high-quality earned media coverage that improves reach and brand visibility, while driving events that consistently deliver against footfall, engagement, PR value, and sales KPIs. Through cultivating strong, effective partnerships and collaborations, this role will amplify the team's ability to extend its influence and create meaningful brand moments that resonate with key audiences. By ensuring all initiatives are delivered on time and on budget — while maintaining high satisfaction among both internal and external collaborators — this person will serve as a reliable operational backbone that elevates the entire team's performance and reputation.

Do you have what it takes?

• Demonstrated ability in PR, events, partnerships, or integrated marketing (retail, lifestyle, FMCG, or consumer brands preferred)

• Strong understanding of the retail environment and omnichannel marketing

• Proven track record in managing agencies, media, and partners

• Experience in delivering high-impact events and brand activations

• Strong commercial savvy with the ability to translate brand initiatives into measurable business outcomes

• Understanding of influencer marketing from an earned point of view

• Strong presentation skills with the ability to bring to life creative concepts for internal partners

• Strong collaborator and able to work across various functions and external partners

• A good understanding of budget management for campaign and agency planning

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

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#LI-Hybrid

Compensation

The salary for this position has a range of $120,830.00 - $181,246.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave –We offer enhanced paid leave options for those important times.

Insurances –All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.