Associate Director, US Omnichannel & Digital Strategy
- Design, build, and lead the Omnichannel, Digital, and Data Center of Excellence (COE) to drive consistency, efficiency, and innovation.
- Develop and evolve the enterprise omnichannel engagement strategy, operating model, and guiding principles.
- Establish enterprise-wide governance frameworks, playbooks, and best practices to ensure quality, consistency, and compliance while allowing for brand adaptation.
- Champion a "Digital and Insights first" mindset, driving the identification and adoption of new capabilities, innovative technologies, and automation.
- Act as a senior consultant to Brand omnichannel and activation teams, advising on the development of customer engagement strategies and plans
- Partner with Sales Leadership and Sales Training to design and integrate omnichannel strategies that support and enable the field sales force, integrating with CRM and other field tools.
- Advise brand teams on customer journey mapping and customer experience design across digital and personal touchpoints
- Drive the sharing of best practices and learnings between brands and business units to foster a culture of continuous improvement
- Partner with BU and Commercial Insights teams to help build the data and analytics strategy required to drive advanced personalization and next-best-action capabilities
- Establish enterprise-wide measurement frameworks and define key success metrics to embed data-driven decision-making into all omnichannel strategies
- Collaborate with analytics partners to translate complex performance data into compelling narratives about capability adoption, campaign impact, and optimization opportunities
- Collaborate with Brand Marketing, Medical, IT, and Patient Services to ensure omnichannel strategies are integrated, customer-centric, and business-aligned
- Partner closely with Compliance, Regulatory, and Privacy (PRC) to ensure all frameworks, platforms, and strategies meet FDA, PhRMA, and corporate standards.
- Serve as the key subject matter expert on omnichannel enablement, translating business needs into capability roadmaps for IT and vendor partners.
- Bachelor’s degree in Marketing, Business, Technology, or related field.
- Minimum of 8+ years of progressive experience in omnichannel marketing, digital transformation, or customer engagement.
- Significant experience in pharmaceutical, biotech, or dermatology/aesthetics preferred
- Demonstrated success establishing or leading an omnichannel/digital Center of Excellence (COE), capability hub, or enablement function.
- Proven ability to define and scale multi-brand frameworks, playbooks, and standards.
- Experience integrating digital marketing channels with field sales force activities (e.g., Veeva, CRM triggers, sales enablement platforms).
- Strong background in data-driven marketing, analytics, and personalization strategies.
- Deep understanding of the MarTech/AdTech ecosystem (e.g., Salesforce Marketing Cloud, Veeva, CRM, Adobe, Data Clouds).
- Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process).
- Proven ability to lead through influence and drive change in a complex, matrix-driven organization.
- Experience in capability assessment frameworks and competency modeling.
- Experience managing external agencies and strategic vendors.
- 10% travel.
- If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
- The next step is a virtual conversation with the hiring manager
- The final step is a panel conversation with the extended team
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