Product Marketing Director, AI & WEM

Overview

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Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. Join the team and create the future of customer experience together.

This is an exciting opportunity to lead at the heart of AI innovation across Genesys Cloud. The Director of AI and Workforce Engagement Management will shape how AI is embedded into everything we do — across customer and employee experience — driving smarter, more connected, and more impactful outcomes.

You’ll use your AI expertise to bridge the gap between advanced technology and everyday value, turning complex capabilities into solutions that make work easier, decisions sharper, and experiences better. Success in this role requires strong product marketing expertise and leadership skills— you will lead a team of Product Marketing professionals to crafting positioning, messaging, and go-to-market strategies that resonate with customers, inspire adoption, and enable sales success.

Creativity will be key. You’ll bring fresh ideas and innovative thinking to differentiate our AI story in the market. You’ll unite product, marketing, and sales teams — along with operations and technology — to align strategy, drive execution, and amplify our impact, building trust, momentum, and measurable business results.

You’ll also thrive in a fast-paced tech environment where priorities shift and new opportunities emerge quickly. You won’t be rattled by change — instead, you’ll embrace it, pivot when needed, and keep teams focused and motivated as we move fast to stay ahead.

Key Responsibilities

• Lead the strategic vision and execution for AI positioning and messaging across the Genesys Cloud platform — including, but not limited to, Workforce Engagement Management (WEM) — ensuring it delivers measurable impact for customers, employees, and the business.
• Shape and articulate the value of AI in Genesys Cloud, translating technical capabilities into clear, compelling narratives that resonate with diverse audiences and drive engagement.
• Executive Engagement: Build trusted relationships with executive stakeholders, driving alignment on priorities and ensuring AI and WEM strategies are fully integrated with Genesys’ broader business objectives.
• Partner closely with cross-functional teams — including product, engineering, marketing, sales, and customer success — to ensure consistent AI storytelling, alignment in execution, and shared success metrics.
• Champion AI-enabled innovation across all Genesys Cloud capabilities, highlighting how AI enhances productivity, decision-making, and customer experience.
• Develop and execute go-to-market strategies and internal enablement programs for AI-driven solutions, including communications, training, and resources that inspire adoption and advocacy.
• Represent Genesys in the market as a thought leader in AI, engaging with customers, partners, and industry forums to showcase our vision and leadership.
• Team Leadership & Talent Development: Build, lead, and inspire a high-performing team that blends technical, creative, and strategic skills. Identify and nurture top talent, creating an environment that fosters growth, innovation, and collaboration.
• Measure and refine impact, using data and feedback to optimize positioning, messaging, and execution to maintain leadership in AI innovation.

Minimum Requirements

• 10–12+ years of relevant experience, including leadership roles that combine technology, marketing, and people engagement.
• Proven track record of delivering complex, multi-stakeholder initiatives from strategy to execution in AI, digital transformation, or workforce innovation.
• Strong technical understanding of AI concepts, tools, and trends, paired with the ability to communicate them in accessible, inspiring ways.
• Exceptional leadership and interpersonal skills, with a reputation for integrity, collaboration, and building trust.
• Demonstrated creative thinking and problem-solving abilities, especially in ambiguous, fast-changing environments.
• Experience driving cross-functional alignment and influencing at the senior leadership level.
• Skilled in storytelling, data-driven decision making, and outcome-based planning.
• Highly desirable: Deep experience with AI technologies and solutions, ideally gained in fast-paced technology environments, with a track record of bringing innovation to market.

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$150,300.00 - $279,100.00

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

About Genesys

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit

Reasonable Accommodations

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Equal Opportunity

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Information Technology

Industries

• IT Services and IT Consulting
• Software Development

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