Influencer Marketing & Public Relations Account Director

The Influencer & PR Account Director is a senior position within the Public Relations department. This individual will be responsible for driving the strategic direction and execution of integrated influencer marketing and public relations initiatives on behalf of our diverse client portfolio. This role entails leading key client relationships, providing senior-level counsel, and overseeing comprehensive campaign development and execution. You will be the definitive subject matter expert on influencer marketing, ensuring our clients achieve measurable results in the evolving landscape. The ideal candidate is a natural leader with a deep passion for influencer marketing, a proven track record of developing impactful influencer and PR campaigns, and an ability to cultivate strong client partnerships.

What You'll Do

Influencer Marketing

• Lead end-to-end influencer strategy by overseeing paid creator partnerships, organic gifting programs, and the strategic sourcing of user-generated content (UGC) to drive brand engagement.
• Oversee the sourcing and selection of influencer talent and celebrity partnerships, ensuring a diverse creator mix.
• Strategically manage creator budgets and lead negotiations to ensure cost-effective brand partnerships.
• Conduct ongoing performance reporting, translating data into actionable recommendations.
• Develop measurement frameworks that tracks influencer impact on both top-of-funnel and bottom-of-funnel conversions.
• Refine agency processes for creator sourcing, vetting, and onboarding to improve efficiency.
• Collaborate cross-functionally with marketing teams (e.g., paid media, content, creative) to ensure cohesive client strategies.

Public Relations

• Lead the development of quarterly communication plans that align with client business objectives.
• Oversee PR Specialists and Strategists, providing feedback on the development of compelling narratives, press materials, and media pitches.
• Generate and edit pitches, press releases, award submissions, fact sheets, bylines and other deliverables.
• Act as the final gatekeeper for all client-facing materials, ensuring deliverables are error-free and strategically sound
• Maintain and cultivate strong relationships with key media contacts (journalists, editors, producers) and influencers.
• Provide senior-level counsel on crisis communications and reputational management as needed.

Account Management & Leadership

• Serve as the primary client contact for a portfolio of accounts, building strong relationships and providing expert guidance.
• Provide leadership and coaching to junior team members, providing supportive and actionable feedback. This role is not a people manager role.
• Contribute to new business development by assisting with proposals and presentations.
• Collaborate with other agency leaders to enhance cross-departmental effectiveness and refine processes.

What You'll Bring

Must Haves:

• 7+ years of proven experience in influencer marketing and public relations, with a significant portion in an agency setting.
• Demonstrated experience managing and growing client accounts, preferably in consumer industries including furniture, home design, fashion, skincare and consumer products.
• Expert knowledge of the media and influencer marketing landscape.
• Proven ability in planning, managing, and optimizing both traditional media relations and influencer campaigns.
• Excellent written and verbal communication skills, with the ability to present complex information.
• Deep expertise with influencer marketing technology including Sprout (Tagger), LTK, ShopMy and UGC sourcing tools.
• Ability to develop creative and strategic campaign concepts.
• Strong project management skills, with the ability to manage multiple complex projects.
• Experience in crafting and presenting new business proposals.
• Financial acumen, including the ability to manage creator budgets.

Nice-to-Haves:

• Experience in affiliate marketing.
• Experience in managing a TikTok shop.

Benefits and Perks We Provide

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Receive a personal budget to attend events and conferences.

What We Believe

At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.

Who We Are

829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.

Salary Range: $90,000-$115,000

We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.