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Media Planning Manager

the LEGO Group
Boston, MA
Job Description

Join the LEGO Group as a Media Planning Manager - helping shape the future of data-drive marketing at one of the world's most beloved brands! In this role you will deliver data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of fans and customers. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You will guide campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.


Core Responsibilities

  • Media Strategy & Vision – Drive and execute the LEGO Group’s media planning for the Americas market group (US, Canada, LATAM), ensuring alignment with brand, marketing, and business objectives across channels and other teams. Champion a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
  • Investment Stewardship & Governance - Ensure that global standards are followed and met, delivering the strongest return.
  • Leadership & Capability Building - Be a key member of a high-performing Media Planning team, while coaching local teams on standard processes, innovation, and executional excellence. This includes fostering a culture of collaboration, experimentation, and continuous learning across internal and external media agency partners.
  • Collaborator & Executive Influence - Serve as the subject matter expert for paid media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy.
  • Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Do your part in our team succeeding

Your expertise will be crucial in creating impactful digital media campaigns that resonate with our global audience. By building structure to innovative strategies and fostering collaboration across teams, you will help ensure alignment with both brand values and commercial objectives. Join us in crafting a future where creativity meets data-driven success!

Do you have what it takes?

  • Significant experience in digital and programmatic media with a majority of that time spent in a regional leadership role, ideally at a top-tier brand, tech company or agency.
  • Deep knowledge of the media landscape, ad tech ecosystem, and evolving privacy/regulatory environment.
  • Exceptional executive presence, with the ability to influence key partners and inspire cross-functional teams.
  • Proven success of media planning excellence, and strong campaign performance.
  • Strong record of managing media agency relationships internally and externally.
  • Passion for building inclusive teams, developing talent, and fostering a high-performance culture.
  • A commitment to purposeful, ethical marketing in line with the LEGO Group’s values and mission.

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

#legogrouppaidmedia

Compensation

The salary for this position has a range of $100,906.00 - $151,360.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Posted 2025-12-11

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