Director of Go-To-Market Operations

Director of Go-To-Market Operations

About the Role:

In this role, you will play a pivotal part in developing and executing the Product Marketing and GTM strategy for our brand. You will manage cross-functional GTM processes, product positioning, and optimize performance at each stage of the product lifecycle. You’ll work closely with the product, creative, and marketing leads to ensure our product offerings meet market needs, are launched successfully, and are positioned for continued growth.

What You’ll Do:

• Lead the development and execution of comprehensive go-to-market plans for new product launches and partner with marketing leads to drive a comprehensive product launch strategy.
• Define key milestones, timelines, and KPIs to ensure smooth and successful product launches across channels.
• Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate products in the market.
• Conduct competitive analysis, customer research, and market trend analysis to inform product strategy and development.
• Collaborate with creative and marketing leads teams to create compelling marketing materials and product storytelling that drives consumer interest and conversion.
• Work closely with growth, creative, and product operations teams to maximize product visibility and optimize the consumer journey across all touchpoints.
• Leverage customer insights and feedback to refine product development, messaging, and marketing strategies.
• Develop and manage post-launch product performance reviews, identifying opportunities for future product enhancements.

Who You Are:

• 7+ years of Product Marketing and/or Go-to-Market Operations experience in the DTC or consumer packaged goods (CPG) space.
• Proven experience leading cross-functional teams and managing complex projects from ideation to execution.
• A track record of successfully launching products and campaigns in a fast-paced, consumer-driven environment.
• Strong ability to leverage data , consumer insights, and market trends to inform product positioning and marketing strategy.
• Exceptional verbal and written communication skills, with the ability to craft compelling messaging and collaborate across teams.
• Familiarity with marketing automation tools, analytics platforms, and project management software.

Location & Benefits :

Location: Boston, New York City, San Diego or Austin (Hybrid: 3 days/week in office)

Why Join Beam?

Beam is a fast-growing, high-impact team where everyone has a voice. We empower our team members to make decisions, push boundaries, and create meaningful work.

We offer:
✔ Fully covered medical benefits
✔ Unlimited PTO
✔ 401k with up to 4% match
✔ Charity donation matching
✔ Wellness stipend for health & fitness
✔ Professional & personal development investment

Our Values:

People First – We take care of ourselves, our teammates, and our customers equally.

Constant Improvement – Small daily improvements lead to big growth in both personal and business success.

Transparent & Open Communication – Say it straight or it comes out crooked—respectful and direct communication always.

Ego is the Enemy – Stay humble, hungry, and curious.

Think Like an Owner – Every decision impacts the bigger picture.

As a company that values diversity, equity, and inclusion, Beam encourages individuals of all backgrounds and experiences to apply for this opportunity. We’re a small, collaborative, hardworking team creating an environment where everyone can flourish.

Beam provides autonomy, ownership, flexibility, constructive feedback, a safe space to thrive, and unbridled opportunity for growth outside of silos. Our people are empowered to make decisions for the company- both big and small.

Beam provides fully covered medical benefits, unlimited paid time off, 401k with up to 4% match, charity matching, a wellness stipend toward health or fitness, hsa/fsa/childcare fsa enrollment, and an investment into professional and personal development.