Senior User Experience Designer (Hybrid)

American Family Insurance
Boston, MA

You will lead team members to analyze several sources of information and apply user-centered design principles to bring to life engaging and highly usable experiences. You will collaborate with others to design and communicate an end solution that is on brand, visually impactful and meets both user and our needs.

You will report to the Director, Channel Operations.

#LI-Hybrid

Role not eligible for sponsorship.

Position Compensation Range:

$99,000.00 - $167,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

-Acquire necessary information (analytics, qualitative feedback) from important partners to ensure designs are considerate of growth and user impact.

-Lead sketching sessions and other brainstorming activities with team members to capture ideas and broad solution alternatives.

-Collaborate with others to define features, user stories and breakdown of tasks/work effort to deliver end solution incrementally.

-Instruct and lead creation of low and high-fidelity prototypes used to communicate interaction design expectations to others or for testing purposes.

-Maintain an understanding of the brand identity standards to ensure recommendations are consistent with the corporate vision.

-Review and present user experience deliverables such as user flows diagrams, wireframes and user interface specifications.

-Review quality assurance defects and recommends prioritization of resolution to team.

-Own end-to-end user experience design for Choice.

-Design solutions to address identified funnel friction.

-Lead UX testing and validation of experience changes.

-Ensure experience aligns to brand standards.

Specialized Knowledge & Skills Requirements

-Demonstrated experience planning, designing, and building complex web-sites and mobile experiences.

-Extensive knowledge and understanding of usability best practices, information architecture principles, interaction design concepts, user research methodologies and best-in-class design principles (Color theory, space, shape, alignment) for web and mobile application concepts.

-Demonstrated experience communicating concepts and rationale through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, information architecture diagrams.

-Demonstrated experience using design-thinking to solve problems and applying usability principles to recommended solutions.

-Demonstrated experience selecting and providing recommendations around proper typography for the web.

-Demonstrated experience selecting, creating and guiding visual content for the web (photos, advertising banners, video).

-Demonstrated experience creating interactive prototypes.

-Demonstrated experience analyzing diverse information sources in order to create a design solution and recommendations.

-Demonstrated experience organizing and managing work across multiple projects in a dynamic, fast-paced environment.

-Demonstrated experience working with cross-functional teams.

-Demonstrated experience creating style guides, usability standards documentation

-Solid knowledge of the latest design, accessibility, and development trends.

Preferred Experience:

Insurance Industry experience

Ecommerce

Figma experience

Licenses

-Not Applicable.

Travel Requirements

-Up to 10%.

Physical Requirements

-Work that primarily involves sitting/standing.

Working Conditions

-Not Applicable.

Additional Information

  • Offer to selected candidate will be made contingent on the results of applicable background checks

  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions

  • Sponsorship will not be considered for this position unless specified in the posting

In this hybrid role you will be expected to work a minimum of 10 days per month out of the Boston, MA or Madison, WI offices.

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [email protected] to request a reasonable accommodation.

#LI-AB1

Posted 2026-04-21

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