AVP Media & Digital Marketing

Overview of the Role

Our east coast retail client is seeking an AVP Media & Digital Marketing to lead a high-impact performance media organization within a complex, multi-brand environment. This senior leadership role is responsible for driving near-term business performance through data-driven media investment strategies, while defining a long-term vision that future-proofs the in-house media practice. The ideal candidate brings deep expertise in performance marketing, strong executive presence, and a proven ability to lead large teams, partner cross-functionally, and deliver profitable growth at scale.

The Basics

• Duration: 6 months
• Hours: 40 hours per week
• Location: Hybrid; Onsite 2-3 times a week in Framingham, MA

Top 3 Required Qualifications

1. 15+ years of experience leading performance media teams within in-house marketing, agencies, or platform organizations
2. Deep expertise across biddable media channels, including search, social, video, and affiliate marketing, with a strong focus on ecommerce growth
3. Proven ability to develop and execute media investment strategies using forecasting, testing, and data-driven optimization to drive profitable sales and market share

Other Qualifications

• Experience managing and developing large, multi-disciplinary teams across performance media functions
• Strong ability to interpret complex ecommerce performance data and translate insights into actionable investment strategies
• Established experience partnering with major media and technology vendors in the performance marketing ecosystem
• Demonstrated success influencing senior stakeholders through clear storytelling and strategic narrative development
• Experience collaborating closely with ecommerce, brand, IT, analytics, and agency partners
• Track record of building testing and learning agendas that accelerate performance improvements
• Strong leadership presence with a coaching and mentorship mindset
• Commitment to fostering inclusive, innovative, and high-performing team cultures

Key Responsibilities

• Set and own the vision for in-house media within the broader marketing ecosystem, balancing immediate business priorities with long-term strategic objectives
• Lead the development of holistic media strategies that drive ecommerce sales, profitability, and market share growth
• Establish forecasting models, investment frameworks, and testing roadmaps to optimize media performance across channels
• Guide data-driven decision-making through advanced analysis, measurement, and performance insights
• Translate brand and business strategies into clear media briefs that inspire innovative and effective plans
• Partner closely with cross-functional leaders to ensure integrated, customer-centric media execution
• Oversee media partner performance to ensure alignment with strategic goals and KPIs
• Build, mentor, and develop a high-performing in-house media team with strong strategic and analytical capabilities
• Champion a culture of testing, learning, innovation, and intelligent risk-taking
• Build and nurture strong relationships across internal teams, agency partners, and the broader media and technology ecosystem

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

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Lucy D'Angelo - Senior Recruiter, Enterprise

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 04/16/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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