Director marketing - home

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Overview

Our goal is to make Shark a true “devotion brand” - built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day.

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on demand creation, sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries. This is a highly cross functional role that partners with R&D, Engineering, Product, Demand Planning, Creative, Media, Sales, and regional leads among others.

As the Director of Marketing, you will serve as a key steward of the category and brand, helping to shape the development and execution of the product roadmap, global go-to-market strategies and ensuring a consistent voice and message across all channels (e.g. Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). We are looking for creative, fast-moving marketers who understand the intersection of product, customer and consumer demand, and who are eager to build and grow a global business in both established and emerging markets.

Responsibilities

• Drive Portfolio Strategy: Work cross functionally to define the right portfolio strategy and ensure product definition, cost and timelines allow us to fit within retailer reset windows and deliver on market share and margin targets.
• Translate Insights into Action: Understand price, positioning, purchase drivers and competitive landscape and market needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.
• Go-to-Market: Collaborate with Product Development, Marketing Communications, Creative and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and digital / social.
• Keep the Consumer Front & Center: Partner with Consumer Insights on identifying and validating key strategic questions on product positioning, messaging, pricing, etc. and make recommendations from outputs with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen communications.
• Enable Retailer Success: Communicate product value proposition to the sales team and partner with Category Management to deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy.
• Measure, Learn & Improve: Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity. Support development and implementation of best practices and processes across all consumer touchpoints.
  
  

Attributes & Skills

• Strong communication skills and ability to make effective presentations to all levels of management
• Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
• Ability to connect the dots and think at a holistic and strategic level across the business
• Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
• Influencing, conflict resolution, and creative problem solving.
• Ability to synthesize complex product features into compelling and desirable consumer benefits
• Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection”
• Biased towards action, taking initiative, and rolling up your sleeves and get it done
• Managerial skills and comfortable managing and building teams.
• Comfortable mining and analyzing data and drawing conclusions.
  
  

Requirements

• Bachelor’s degree in Marketing or related field, or equivalent. MBA preferred 
• 8+ years of prior marketing experience required, preferably with CPG / consumer Products, with direct responsibility for brand strategy, messaging, positioning, and communications strategy and execution
• Experience leveraging consumer insights to develop effective marketing programs and campaigns
• Experience in creative & media development and execution
• Experience with new product development and commercialization
• Experience with global marketing strongly preferred
  
  

This role is based in Needham, MA headquarters and is hybrid in office 3x a week.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn More About Us

Life At SharkNinja

Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]