Brand Manager, New Product Platforms

Job Description

Job Description

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

Welch's is seeking a strategic, insight-driven Brand Marketing Manager to lead the development and execution of new product platforms as part of our Transformational Growth Innovation Team. This role is responsible for identifying white space opportunities grounded in our demand landscape and consumer segmentation, building innovation strategies that extend the Welch's brand into new categories, and launching breakthrough products from idea to shelf. With full P&L ownership and cross-functional leadership responsibility, this individual will be a key driver of enterprise-level growth. The ideal candidate has a strong foundation in brand management and a passion for innovation, with a proven track record of launching new products that win with consumers and customers.

Where You'll Work:

This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in-office and Thursdays/Friday being remote, flex days.

What You'll Do:

• Develop and lead consumer-first innovation strategies by translating demand space and segmentation insights into robust business cases for new platforms aligned with Welch's growth goals.
• Lead cross-functional teams and manage external partners through the end-to-end innovation process, from concept through commercialization, ensuring desirability, viability, and feasibility.
• Own project timelines and workflows to keep innovation projects on track from development through launch.
• Build and own the P&L for new product platforms, driving strategic plans that deliver incremental growth.
• Guide testing and learning plans to iterate and refine product concepts in-market.
• Represent Transformational Growth in enterprise processes, contributing to the build-borrow-buy growth model.
• Coach and manage direct report(s) while fostering a high-performing, collaborative environment.

Who You Are:

• Strategic and entrepreneurial thinker with a growth mindset and passion for brand-building.
• Strong innovation leader who thrives in ambiguity and is energized by whitespace opportunities.
• Experienced brand marketer with a solid foundation in business fundamentals including P&L management, forecasting, and planning
• Confident and effective communicator with strong cross-functional influence, leadership skills, and a track record of developing talent and leading others.
• Analytical and insight-led, using data to guide decisions and identify opportunities.
• Comfortable balancing strategic vision with executional excellence, from big-picture thinking to detail orientation.

What You'll Need:

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• 5+ years of experience in brand management, innovation, or marketing (preferably within the food and beverage and CPG industry).
• Proven track record of launching new products from concept through commercialization, including ownership of consumer testing, business case development, and market execution.
• Experience managing P&L, leading cross-functional teams, and directly managing people, including coaching and performance development
• Strong analytical, communication, and project management skills.
• Comfort in agile environments with test-and-learn approaches to innovation.
• An equivalent combination of education and experience may be considered.

What You'll Enjoy:

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
• Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences:
• Health, Dental & Vision Insurance
• Health Savings Accounts
• Life and accident insurance
• Employee Assistance Programs
• Tuition reimbursement program
• Additional benefits available through Perks at Work
• Paid parental (and adoption) leave – Available after 12 months of employment

The anticipated hiring base salary range for this position is $135,000 to $145,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full-time work schedule, and is Welch's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.

Welch's is an Equal Employment Opportunity Employer. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.