Head of Marketing (Boston)

This is a highly hands-on role suited for a performance-oriented marketer who enjoys building within a small team and can move seamlessly between strategic planning and day-to-day execution. We’re looking for someone who brings forward high-impact ideas, uses data and insights to guide decisions, and is energized by working closely with a leadership team who is ready to test, learn, and act.

Key Responsibilities

Campaign Strategy, Execution & Optimization

• Define and own the company’s marketing roadmap and strategy to support near- and long-term growth objectives
• Plan, launch, and manage paid acquisition campaigns across platforms to drive customer and revenue growth
• Own and improve key performance metrics including CAC, ROAS, LTV, and payback period.
• Build and maintain dashboards and attribution models to evaluate performance across channels and campaigns
• Run experiments and A/B tests to improve campaign results and conversion rates.
• Use cohort and RFM (Recency / Frequency / Monetary) analysis to identify high-value customers and retention opportunities
• Conduct full-funnel analysis to identify bottlenecks and conversion gaps
• Execute quickly, measure results, and iterate with expediency and focus.

Cross-Functional Collaboration

• Work directly with the creative team to test, analyze, and optimize marketing content.
• Partner closely with the e-commerce team to align marketing initiatives with growth priorities
• Partner with store teams to drive in-store traffic, conversion, and revenue through coordinated marketing initiatives

Market Insights & Planning

• Stay current on trends, tools, and industry best practices to ensure competitiveness
• Help strategize, plan, and monitor the annual marketing budget, identifying high-ROI opportunities.

What We Are Looking For

• 8+ years of performance marketing experience, ideally with a premium or e-commerce brand
• Based in Boston (or willing to relocate) and available to work in-person 5 days/week
• Committed to thoughtfully growing a premium brand, with an appreciation for creativity and design
• Deep experience with GA4, Meta Ads Manager, Google Ads, Looker (or other BI tools), and a strong understanding of attribution frameworks, marketing efficiency ratios, and customer lifetime value
• Eager to experiment with creative growth strategies, test rapidly, analyze results, and adapt quickly.
• Excited about exploring new technologies and AI tools to boost effectiveness and efficiency
• Thrives in a fast-moving environment and is excited to roll up their sleeves and execute.
• Exceptionally analytical and action-oriented, with the drive to turn insights into results
• Strong attention to detail and ability to manage multiple initiatives at once.
• Passion for chocolate, food, or premium retail is a plus.