Marketing Coordinator - Wakefield, MA

Job Description

Job Description

Summary:

Are you ready to launch your marketing career inside a fast-paced, collaborative, strategy-driven environment? At Virtual, Inc., our Client Marketing team helps leading technology and professional associations bring their missions to life-from global thought-leadership campaigns to high-visibility events, digital programs, content engines, member engagement, and more.

We're looking for an energetic, curious and detail-oriented Marketing Coordinator to support the execution of integrated marketing programs across a diverse portfolio of clients. This is an ideal role for someone with early marketing experience, including internships, who is eager to learn, grow, and contribute from day one.

If you're organized, creative, proactive, and excited by the idea of working across social media, email marketing, digital campaigns, events, content development, analytics, and AI-enabled workflows, you'll fit right in.

Preference for local candidates to work out of our Wakefield, MA office 3 days/week.

Here's what you'll do:

Support Integrated Marketing Campaigns

• Assist in building and executing strategic marketing plans for association and technology clients.
• Coordinate project workflows across marketing, design, events, and client services teams.
• Contribute to social, digital, and content initiatives that support each client's strategic goals.
• Use AI tools appropriately to support research, drafting, content ideation, and workflow efficiency, following Virtual's guidelines for responsible use.

Create & Manage Content

• Draft and stage email marketing campaigns using platforms such as Emma, MailChimp, or Constant Contact.
• Create graphics and layouts in Canva for social media, newsletters, web content, and email.
• Conduct smart, efficient research-including leveraging AI tools-to support the creation of infographics, website copy, media profiles, and campaign collateral.

Support Social Media & Digital Programs

• Assist in the creation, scheduling, and reporting of social media content across multiple platforms.
• Pull and analyze performance data from Google Analytics, social platforms, and email tools (training provided).
• Help maintain and segment email lists to ensure accurate and effective campaign delivery.

Operations & Events

• Coordinate with designers and creative vendors on asset development and delivery.
• Provide onsite support for client events and special projects (domestic and occasional international travel).
• Help streamline internal processes and workflows, including identifying opportunities to use AI for efficiency.

As our next Marketing Coordinator, you will bring:

You're the right fit if you bring a mix of curiosity, initiative, professionalism, and a strong desire to grow in all aspects of marketing.

Required

• Bachelor's degree in Marketing, Communications, Public Relations, English, Journalism, or related field.
• Some prior marketing experience-internship, co-op, part-time role, or agency experience preferred.
• Basic understanding of marketing concepts, campaign workflows, and digital channels.
• Strong writing and communication skills, with the ability to adapt tone and style.
• Excellent organization, time management, and the ability to juggle multiple projects in a fast-paced setting.
• Ability to work both independently and collaboratively with cross-functional teams.
• Proficiency with Microsoft Office Suite and willingness to learn marketing tools and platforms.
• Comfort using AI tools (such as ChatGPT or similar) to support research, drafting, content development, and operational efficiency.

Preferred, but not required

• Experience with email marketing platforms (Emma, Constant Contact, etc.) and social management tools.
• Familiarity with analytics platforms such as Google Analytics.
• Exposure to agency environments or association/non-profit organizations.
• WordPress or basic website content management experience.
• Experience with Adobe Creative Cloud, HTML, or project management software is a plus.

Other Requirements

• Ability to work in a hybrid or remote team environment, with 3 days in the Wakefield, MA office.
• Ability and willingness to travel periodically, up to 10%, primarily domestically, with potential for occasional international travel
• Ability to meet client requirements regarding vaccination or travel protocols.

Why Virtual?

At Virtual, Inc., you'll join a creative, supportive, highly professional marketing team that values collaboration, clarity, continuous improvement, and rolling up our sleeves to get great work done. You'll gain hands-on experience with high-profile global clients, a deep bench of marketing disciplines, and a team culture that is both human and high-performing. This is an excellent foundation role for someone ready to learn fast, deliver meaningful work, and grow their marketing career within a team that truly invests in each other.

The target hiring range for this role is $50,000 - $60,000 USD (annually). The starting base salary will be determined based on skills, experience, location, and other job-related factors. In addition, our total rewards package includes a robust medical, dental, and vision insurance plan (free option available for individuals); generous short- and long-term disability, supplemental life insurance, health care and dependent care, Flexible Spending Accounts, 401(k) savings match, paid parental leave, financial planning workshops, pre-paid legal plan, discretionary annual bonus and merit increase, and unlimited paid vacation time.

About Virtual Inc:

Virtual Inc. was founded in 1999 and is headquarted in Wakefield, MA.

We are more than a professional services firm. We've helped some of the world's leading global membership organizations Make Their Mark on the World. Whether bringing new groups to life or getting existing groups unstuck, we deliver extraordinary results and game-changing growth for our global portfolio of clients; a lineup of who's who of tech leaders, standards trailblazers, certification bodies, open-source powerhouses, and professional societies - many comprised of some of the largest brands in the world.

At Virtual, you'll be part of a team that truly lives its values every day - trust, respect, inclusion, innovation, service excellence, empowerment, teamwork, generosity, and fun - and it's why we've been recognized twice as a Best Place to Work.