Senior Analyst, Display Marketing

In office requirements: This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Display Marketing Analyst (L2 Analyst)

Wayfair is seeking an analytical, entrepreneurial individual to drive growth and affinity of our brands through Display advertising. In this role, you will work directly with various ad platforms and external partners to negotiate, plan, and execute best-in-class Display campaigns. The ideal candidate is strong in quantitative and qualitative analyses, highly collaborative, and seeking a high-growth opportunity where they can have an immediate impact on the business.

What You'll Do

• Manage the strategy, execution, budget, and performance of a portfolio of Display channels (e.g., Programmatic, Direct Buys) to achieve brand growth and ROI objectives

• Work directly with ad platforms and external partners to create campaigns, negotiate rates, and plan the best placements for Wayfair’s Display ads

• Own creative and measurement learning agendas for assigned channel portfolio to assess the impact of various distribution tactics and creative strategies on performance

• Analyze performance trends and pinpoint opportunities for improvement and growth

• Manage day-to-day execution of Display planning and buying process for channel portfolio (e.g., invoicing, creative asset management, campaign setup, reporting)

What You'll Need

• Dynamic “self-starter” with an ownership mindset over assigned channel portfolio

• Strong analytical skills to understand what media strategies are winning and why

• Proficiency in Excel and SQL, with the ability to generate insights and solutions or build a story and strategy from large data sets.

• Preferred experience buying display campaigns; either directly with publishers, via demand-side platforms (DSPs), or any other display-native buying networks (e.g. GDN)

• Comfort solving ambiguous problems and exploring hypotheses to drive toward optimal solutions

• Persuasive and articulate with excellent negotiation and relationship-building skills; able to communicate complex ideas effectively to both internal and external partners

• Bachelor’s Degree required (strong preference for quantitative backgrounds)

• 1-3 years of experience in ad marketing, media, technology, management consulting, finance, and/or corporate strategy with a heavy analytical emphasis. Display advertising industry or previous media buying experience is a plus.

Benefits & Perks - US

• 
  Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.

• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.

• Global Traveler Health Insurance through GeoBlue.

• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.

• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.

• 401(k) matching with immediate vesting.

• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.

• Tuition Reimbursement.

• Wayfair Employee Discount.

• Gym/Fitness Discounts (Wellhub and varying regional memberships).

• Exclusive access to thousands of perks & discounts through BenefitHub.

• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.



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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

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