Senior Demand Generation Specialist

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Senior Demand Generation Specialist

Location: Hybrid - Boston, MA

Reports to: Senior Director, Demand Generation

Travel: Possibly 0-10%

About Arena

Arena, a PTC business, helps innovative product companies bring complex products to market faster with cloud-based Product Lifecycle Management (PLM) and Quality Management System (QMS) software. Thousands of high-tech, medical devices, and consumer electronics companies rely on Arena to connect teams, processes, and product data across the entire product lifecycle. Arena operates with the agility of a fast-moving SaaS company while benefiting from the global scale, stability, and resources of PTC.

About The Role

As a Senior Specialist on the Arena Demand Generation team, you will play a key role in executing strategic marketing programs that drive pipeline and revenue growth across. A major focus of this role will be supporting Account-Based Marketing (ABM) campaigns, where you’ll contribute ideas, help tailor tactics for target accounts, and ensure flawless execution.

Reporting to the Senior Director Demand Generation, you will collaborate closely with stakeholders across marketing, bringing creative ideas to life and ensuring campaigns are delivered effectively and on time.

Your Day-to-Day:

• Partner with the wider marketing team on the research, planning, and execution of strategic marketing campaigns.
• Execute campaign tactics across channels to engage priority accounts.
• Contribute creative ideas and recommend new tactics to strengthen account engagement.
• Support the coordination of vendors, platforms, and tools used in marketing programs.
• Research and support the planning of events.
• Track and report on campaign performance, providing insights to improve execution.
• Collaborate cross-functionally to ensure programs are aligned, on time, and on budget.
• Plan and execute quarterly webinars, aligned with campaign themes.
• Research accounts for targeting.

What We’re Looking For:

• 3+ years of experience in demand generation or campaign execution, with exposure to ABM campaigns.
• Strong project management skills—you can manage multiple deliverables in a fast-paced environment.
• Excellent written and verbal communication skills.
• Creative thinker with an eye for detail and a drive to improve execution.
• A self-starter, motivated to learn and excited to roll up your sleeves.

PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $80,000 - 100,000 . The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.

For more information about PTC’s comprehensive benefits, please visit our Careers Page.

Applications will be accepted on an on-going basis.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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