Senior Data & Analytics Specialist

About demandDrive: demandDrive is an industry-leading integrated sales and marketing agency with over 400 employees, headquartered in the Greater Boston Area. demandDrive provides B2B clients with a comprehensive suite of solutions, including world-class digital marketing services combined with sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth. demandDrive believes in strong leaders and a positive work culture. We are extremely passionate about helping our clients achieve and exceed their sales and marketing goals and being the best in the industry. The Company is private-equity sponsored and will execute an M&A strategy.

Position Overview - Senior Data & Analytics Specialist:
We’re looking for a Senior Data & Analytics Specialist who lives at the intersection of data, tracking architecture, and client communication. This role goes far beyond reporting — it’s about designing, implementing, and maintaining scalable measurement systems that turn complex user behavior into reliable, privacy-aware insights.
You’ll own the full lifecycle of tracking: from data layer design and tag manager architecture, to cross-platform conversion tracking, server-side implementations, and stakeholder education. You’ll work closely with marketing, product, engineering, and legal/privacy teams — as well as directly with clients — to ensure data is accurate, compliant, and actionable across the entire marketing and analytics stack.

Job Duties & Responsibilities:

Tracking Architecture & Measurement Strategy

• Design and implement robust data layer architectures to support scalable, future-proof tracking across websites and applications.
• Build and maintain event-based tracking frameworks aligned with business goals (ecommerce, lead generation, product usage, subscriptions, etc.).
• Implement and maintain enhanced ecommerce tracking (product views, add-to-cart, checkout steps, purchases, refunds) using GA4 best practices.
• Architect clean, efficient Google Tag Manager (GTM) setups, prioritizing:
  
  
  • Minimal tag sprawl
  • Reusable variables and triggers
  • Maintainable naming conventions
  • Performance-first implementations
    
    
• Confidently jump into messy, unfamiliar GTM containers and quickly troubleshoot tracking bugs without prior context, including diagnosing tag firing logic, variable issues, and data layer inconsistencies.
• Troubleshoot complex tracking issues across browsers, devices, and platforms using GTM Preview, GA Debugger, browser dev tools, and network requests.

Conversion & Platform Tracking

• Implement and maintain conversion tracking across platforms, including GA4, Google Ads, Meta Pixel, and Meta Conversions API (CAPI), LinkedIn Insight Tag, and other tools as needed.
• Design and support server-side tracking solutions (e.g., GTM Server-Side and first-party tracking approaches) to improve data accuracy, reduce signal loss from browser restrictions, and support privacy and consent requirements.
• Ensure consistent event naming, parameters, and attribution logic across all platforms.

Consent, Privacy & Data Governance

• Integrate and manage consent management platforms (e.g., OneTrust or similar) with GTM and analytics tools.
• Configure tracking to respect user consent signals (analytics, marketing, functional cookies, etc.).
• Audit and manage cookie lifecycles, categorization, and firing logic.
• Collaborate with legal and compliance teams to support GDPR, CCPA, and evolving privacy regulations.
• Stay current on browser changes, privacy sandbox initiatives, and best practices for privacy-first measurement.

Data Analysis, Visualization & Insights

• Analyze large datasets to identify trends, anomalies, and optimization opportunities.
• Translate raw data into clear, actionable insights for both technical and non-technical stakeholders.
• Build and maintain dashboards and reporting in Looker Studio / Looker, focused on clarity, accuracy, and business relevance.
• Support reporting and analysis in additional BI tools when needed (experience beyond Looker is a plus).
• Use heat maps and session recordings to complement quantitative data with behavioral insights.

Client Communication & Cross-Team Collaboration

• Act as a trusted tracking and analytics partner for clients.
• Clearly explain tracking methodologies, data limitations, attribution challenges, and privacy/consent tradeoffs in plain language.
• Gather requirements, document tracking plans, and communicate implementation details clearly.
• Partner with marketing, product, engineering, and compliance teams to align measurement strategies with business objectives.
• Proactively recommend improvements to tracking infrastructure, reporting, and data quality.

Required Qualifications:

• Strong hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA 4).
• Proven experience implementing custom event tracking, conversions, and ecommerce measurement.
• Comfortable jumping into random, messy GTM instances and troubleshooting bugs quickly without prior knowledge of the account structure or history.
• Experience with cross-platform conversion tracking (Google, Meta, LinkedIn, etc.).
• Familiarity with server-side tracking concepts and implementations.
• Experience managing cookie-based tracking and consent-driven data collection.
• Strong Analytical mindset with the ability to spot trends and inconsistencies.
• Excellent communication skills -- able to explain technical concepts clearly to clients and stakeholders.

Nice to Have:

• Experience with additional BI tools (Tableau, Power BI, Mode, etc.).
• Working knowledge of SQL, BigQuery, or data warehouses.
• Experience with marketing attribution models, funnel analysis, or experimentation frameworks.
• Deeper familiarity with global privacy regulations (GDPR, CCPA, etc.) and consent optimization strategies.
• Experience auditing or refactoring messy tracking setups into clean, scalable systems.
• Familiarity with no-code and low-code integration tools such as Zapier or similar automation platforms.
• Experience working with marketing and data platforms, including HubSpot, customer data platforms (CDPs), and enrichment tools such as Clay.

Benefits:

• Hybrid or remote (dependent on location) - $85,000 - $100,000 annual salary range.
• Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life & disability insurance, 401(k) matching.
• Paid time-off, including 14 paid holidays.
• Great work-life balance & positive company culture.
• Team happy hours.
• Casual dress code.
• Company laptop, full tech stack & tools, and other resources provided by demandDrive.