Social Media Manager

Job Description

Job Description

Description:

About Us

PEAK Event Services and Bright Event Rentals are part of the nation’s largest event rental company. United by one mission, we deliver unforgettable events through thoughtful solutions, reliable execution, and end-to-end service powered by the right people, exceptional products, and local expertise with national reach. Together, our teams bring extraordinary events to life, while offering employees opportunities to grow within a coast-to-coast company.

As part of our team, you’ll contribute to extraordinary events that make lasting memories for clients across the country. We offer the scale of a nationwide company, paired with the creativity and connection of locally driven teams. Here, you’ll find opportunities to grow your career, collaborate with talented colleagues, and make a meaningful impact in an industry built on celebration.

What You'll Do

The Social Media Manager owns social media strategy and execution across all brands within our enterprise marketing portfolio. This is a hands-on, high-ownership role responsible for building and maintaining a consistent, engaging brand presence across all social channels and digital listing platforms and for being the person who captures, creates, and publishes the content that brings our brands to life online.

This role works closely with the Content Team, Graphic Designer and the VP of Marketing to ensure social is integrated into every campaign, launch, and brand moment. You'll also be the voice of our brands in comment sections, review platforms, and community spaces representing each brand with accuracy, warmth, and professionalism. This role reports to the VP of Marketing. The Social Media Manager will need to commute to one of our locations either in Massachusetts or Rhode Island, and will also be permitted to work remotely part of the time.

The Day-to-Day

Social Strategy & Channel Management

• Own and manage social media presence across Instagram, LinkedIn, Facebook, Pinterest, and emerging platforms for all brands
• Develop and maintain brand-specific content calendars aligned to campaign priorities, product launches, and seasonal marketing moments
• Build and execute social strategy across all brands in partnership with the Content Manager and VP of Marketing
• Maintain distinct brand voices and visuals across all platforms what works for one brand may not work for another
• Manage paid social coordination with our agency or in-house partners ensuring organic and paid strategies are aligned
• Monitor platform trends, algorithm changes, and competitor activity and adapt strategy accordingly
• Stay current with social trends that align with the brand and stay up to date with best practices for organic and paid content

Community Management & Brand Reputation

• Monitor and respond to comments, messages, and engagement across all social platforms for all brands in a timely and on-brand manner
• Assist with Google Business Profile management including responding to reviews, updating listings, and flagging issues as needed
• Manage and maintain industry platform listings including PartySlate, The Knot, WeddingWire, etc. keeping profiles current, optimized, and visually strong
• Escalate negative reviews or sensitive community interactions to the Manager appropriately

Content Creation & Field Capture

• Serve as a hands-on content creator — shoot photos and short-form video in the field at events, installs, showrooms, and partner locations
• Coordinate with sales and field teams to identify and capture content opportunities at customer events, in showrooms, etc.
• Develop Reels, Stories, and short-form video content that showcases product, people, and brand personality across all brands
• Write compelling copy across all formats (captions, headlines, CTAs etc) tailored to each brand's voice and each platform's audience
• Brief and direct the Designer on social asset needs with clear creative direction tied to platform specs and campaign goals

Asset Management & Organization

• Own and maintain the social and digital asset library across all brands
• Establish consistent file naming and storage systems for social content in coordination with the broader marketing team
• Manage usage rights and tagging for all photography and video assets
• Coordinate with sales teams on user-generated content and customer event photography to keep the content pipeline full

Cross-Functional Collaboration

• Work closely with the Marketing Specialist on content alignment and campaign integration
• Partner with the Designer for asset production and visual consistency
• Coordinate with sales teams across markets to identify content opportunities and align on brand messaging
• Participate in campaign planning and GTM meetings to ensure social is integrated from the start
• Collaborate with the marketing team and actively pitch creative ideas

Reporting & Performance

• Track and report on key metrics monthly: reach, engagement rate, follower growth, social-driven web traffic, review ratings, and listing performance — may vary depending on platform
• Work toward annual targets of 20% increase in social-driven web traffic and 15% increase in engagement across brands
• Maintain UTM tracking and coordinate with marketing ops on attribution for social-driven campaigns
• Use data to make content and channel decisions proactively, know what's working and adjust

What We're Looking For

• 3–5 years of social media management experience, ideally across multiple brands or accounts
• Demonstrated hands-on content creation skills, you can point to work you personally shot, edited, and published
• Proficiency across Instagram, LinkedIn, Facebook, and Pinterest with a real understanding of each platform's nuance
• Strong copywriting skills, you write captions that sound like a human, not a press release
• Experience managing community engagement, review responses, and online brand reputation
• Familiarity with social scheduling and analytics tools such as Sprout Social, Hootsuite, Later, or similar
• Comfort with photo and video capture and basic editing using Adobe, Canva, CapCut, or equivalent
• Highly organized, asset management and multi-brand calendar ownership require real operational discipline
• Willingness and ability to travel up to 20% for field content capture
• Experience in events, hospitality, wedding, or luxury lifestyle industries is a plus
• Familiarity with B2B social strategy, specifically LinkedIn for business development
• Experience coordinating with sales teams to drive content opportunities
• Commutable distance to one of our locations in Rhode Island or Massachusetts

Why You’ll Like Working Here

• Our incredible compensation combo of Competitive Pay, Paid Time Off + Paid Holidays
• Support for your personal life + wellbeing
• We like to celebrate + we do it often!
• Encouragement for Volunteer Days + giving back to our communities
• We foster and embrace an inclusive and diverse work culture

Compensation and Our Full Suite of Benefits

• $75,000 to $85,000
• Medical, Dental + Vision Insurance
• Company-Paid Basic Life + AD&D Insurance
• Short Term & Long Term Disability Insurance
• Telehealth + Wellness
• Flexible Spending Accounts (FSAs)
• Employee Assistance Program
• Travel Assistance
• 401K Retirement Plan + Employer Matching

More About Us

• We’re not just a rental events company – our PEAK Code drives the work we do, every day.
• We’re partners in problem solving. We collaborate in order to push through challenges and succeed together.
• We are employers of respect. Our relationships mean the world to us and we hold ourselves to the highest level of accountability.
• We are advocates for our communities. From sponsoring events and organizations to volunteering and donating our time, we support our communities and are committed to social responsibility.
• We are keepers of the craft. Our attention to detail, commitment to excellence and devotion to our clients allows us to go “Above and Beyond”.

PEAK is an EEO Employer. We seek diversity and culture-add candidates, not necessarily “culture-fits” or more of the same. We believe diversity makes us better, and we seek to create a workplace where all feel a sense of belonging. Please let us know if you need any assistance or accommodation in the application process.