Marketing Creative Director

Marketing Creative Director Location Boston, MA :

Marketing Creative Director - (3266634)

Mass General Brigham Health Plan is an exciting place to be within the healthcare industry. As a member of Mass General Brigham, we are on the forefront of transformation with one of the world's leading integrated healthcare systems. Together, we are providing our members with innovative solutions centered on their health needs to expand access to seamless and affordable care and coverage.

Our work centers on creating an exceptional member experience - a commitment that starts with our employees. Working with some of the most accomplished professionals in healthcare today, our employees have opportunities to learn and contribute expertise within a consciously inclusive environment where diversity is celebrated.

We are pleased to offer competitive salaries, and a benefits package with flexible work options, career growth opportunities, and much more.

As the Marketing Creative Director, you will play a pivotal role in shaping our brand's identity and driving our marketing efforts to new heights. You will lead a team of talented creatives and collaborate closely with cross-functional teams to develop and execute innovative marketing campaigns that resonate with our target audience. This position reports to the VP, Health Plan Marketing and is a remote position.

Principal Duties and Responsibilities:

• Creative Leadership: Provide visionary leadership and direction to the creative team, ensuring that all marketing materials and campaigns are aligned with the company's brand identity and business goals.
• Strategy Development: Collaborate with the marketing team to develop creative strategies that leverage market trends and consumer insights to achieve maximum impact.
• Brand Identity: Oversee the maintenance and evolution of the brand's visual identity, ensuring consistency across all marketing materials and platforms.
• Creative Conceptualization: Conceptualize, develop, and execute creative marketing campaigns that include digital, print, video, and other mediums.
• Compliance: Continuously embeds Medicare Advantage marketing compliance requirements into the conception and execution of Medicare Advantage marketing materials, and works with MGBHP Legal and Compliance team to ensure ongoing compliance
• Team Management: Recruit, mentor, and manage a team of creative professionals, including designers, copywriters, and video producers, fostering a collaborative and creative work environment.
• Campaign Execution: Oversee the production of creative assets, from ideation to execution, while adhering to deadlines and budgets.
• Digital Marketing: Collaborate with Digital/CX and Strategy teams to ensure alignment with corporate and market developments and to conduct periodic competitive audits
• Collaboration: Work closely with cross-functional teams, including marketing, product development, and sales, to ensure alignment of creative strategies with overall company objectives.
• Performance Analysis: Use data-driven insights to evaluate the success of marketing campaigns, making necessary adjustments and improvements to enhance performance.
• Creative Trends: Stay up to date with industry trends, emerging technologies, and creative best practices, incorporating them into our marketing strategies.
• Hold self and others accountable to meet commitments.
• Ensure diversity, equity, and inclusion are integrated as a guiding principle.
• Persist in accomplishing objectives to consistently achieve results despite any obstacles and setbacks that arise.
• Build strong relationships and infrastructures that designate Mass General Brigham Health Plan as a people-first organization.
• Other duties as assigned with or without accommodation.

Qualifications:

• Bachelor's degree in Marketing, Graphic Design, or a related field. A Master's degree is a plus.
• 10-15 years of experience, including 5 years' experience in a senior creative role, ideally within a marketing or advertising agency or in-house marketing team.
• Subject matter expertise related to Medicare Advantage marketing compliance requirements
• Strong portfolio showcasing successful marketing campaigns and creative work.
• Exceptional leadership and team management skills.
• Proficiency with creative software and tools, such as Adobe Creative Suite, Microsoft Dynamics or Salesforce Marketing Cloud.
• Excellent communication and presentation skills.
• Strong understanding of digital marketing, social media, and multimedia platforms.
• Ability to think strategically and translate concepts into compelling visual and written content.
• Results-driven mindset with the ability to analyze data and optimize creative campaigns accordingly.
• Exceptional creativity, attention to detail, and problem-solving skills.

Skills/Abilities/Competencies:

• Demonstrate Mass General Brigham Health Plan's core brand principles of always listening, challenging conventions, and providing value.
• Bring fresh ideas forward by listening to and working with employees and the people we serve.
• Respect the talent and unique contributions of every individual and treat all people in a fair and equitable manner.
• Strong, demonstrated track record of an ability to execute on time, on budget, and on scope.
• Strong aptitude for technology-based solutions.
• Ability to inject energy, when and where it's needed.
• Current in healthcare trends.
• Demonstrated forward, visionary thinking; ability to see “what is” and envision “what could be.”
• Ability to develop, introduce, defend, and gain support for a new ideas and approaches.
• Excellent leadership skills and leadership track record.
• Ability to translate and communicate complex topics in a variety of forums, tailoring communications to effectively fit and influence the targeted audience, strong executive presence, presentation, and communication skills. Strong verbal, active listening and written communication skills required.
• Ability to view the long-range trends and cycles of the business and industry and see the “big picture.”
• Ability to apply a variety of strategic frameworks to analyze problems and to guide and develop solutions.
• Ability to challenge the status quo and drive innovative thinking and the capability to successfully implement strategy.
• Excellent interpersonal skills, including the ability to influence others at all levels of an organization.
• Strong EQ; exercises self-awareness; monitors impact on others; is receptive to and seeks out feedback; uses self-discipline to adjust to feedback.
• Unquestionable integrity.

Supervisory Responsibilities:

• Motivates and encourages staff; leads through change and adversity. Makes decisions as needed and builds consensus as appropriate. Communicates and cascades information to employees in a timely manner and actively participates in the success of cross-organizational programs and initiatives.
• Sets clear goals and objectives and uses metrics to measure performance and hold staff accountable. Provides coaching to improve performance and holds regular development discussions with direct reports. Recognizes staff for their contributions.
• Inform, engage, inspire, motivate, and actively listen to employees.
• Make decisions that put the needs of the people we serve—our members, providers, brokers, and employers—front and center.
• Communicate and cascade information to employees in a timely manner and actively participate in the success of cross-organizational programs and initiatives.
• Identify/create processes and align resources to accomplish key objectives; clearly convey and assign clear accountability for important objectives, deadlines, and expectations.
• Hire, participate in, and/or recommend development measures and disciplinary actions up to and including termination; evaluate performance and supervise the work of all direct and indirect reports following established organizational policies, procedures, and practices.
• Set clear goals and objectives, use metrics to measure performance, and hold employees accountable. Provide coaching to improve performance and holds regular development meetings.
• Ensure diversity, equity, and inclusion are integrated as a guiding principle.

Fiscal Responsibility:

• Demonstrates fiscal responsibility by effectively using Mass General Brigham Health Plan resources
• Manages project budgets

Working Conditions:

• Remote with occasional travel

EEO Statement

Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Primary Location MA-Boston-MGB Health Plan Remote See Posting for Details Work Locations MGB Health Plan Remote See Posting for Details 399 Revolution Drive Somerville 02145 Job Marketing/PublicAffair - Management Organization Mass General Brigham Health Plan Schedule Full-time Standard Hours 40 Shift Day Job Employee Status Regular Recruiting Department MGB Health Plan Strategy & Marketing Job Posting Nov 15, 2025