Brand Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. Ready to shape the future of creativity? Join us and help make the world a more playful place — one great idea at a time. At Hasbro, we entertain and connect generations through the wonder of storytelling and the exhilaration of play. For over 100 years, we’ve brought joy to millions of families — and the Play-Doh brand is a timeless symbol of creativity and imagination. Now, we’re looking for a curious, creative, and driven teammate ready to shape the future of Play-Doh — literally and figuratively. Here, work is play – fun, creative, challenging, and full of possibilities. You’ll collaborate with an incredible team to develop products grounded in consumer insights and identify opportunities to grow our brands. You’ll help create the world’s best play experiences for consumers everywhere. Every day, you’ll work alongside passionate designers, engineers, and marketers. You’ll manage global product development and marketing processes, line planning activities, and brand strategy for some of our most iconic portfolios. In this exciting role, you’ll partner with cross-functional teams — including regional marketing, consumer marketing, design and development, packaging, engineering, demand planning, and costing — to bring new experiences to life. You’ll be the voice of the consumer throughout the process, leveraging research and competitive analysis to inform strategy. Successful candidates are proactive, energetic, collaborative, flexible, creative, analytical, strategic, and decisive. Every day, your work will help spark creativity and connection for millions of kids, families, and fans around the world. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI. A Day in the life as a Brand Manager: Gain exposure to global brand strategy, product innovation, and storytelling — building a foundation for a future career in brand management or consumer marketing. Partner with cross-functional teams to execute key brand initiatives and find innovative ways to grow the business. Use creative thinking and consumer insights to drive product innovation and meet or exceed consumer expectations. Translate consumer research into clear, insight-driven stories for regional marketing, sales, and retail partners. Support go-to-market strategy and asset development by providing product details and collaborating on messaging and unique selling features. What You’ll Bring: 3-5 years of experience in consumer goods, marketing, or a related field. You’re eager to learn, open to feedback, and excited to work in a hybrid environment at our Pawtucket, RI office (transitioning to Boston in Fall 2026). A strong curiosity about the world around you and a love for learning. A knack for solving problems and making things happen. Trend-savvy, with the ability to think broadly about competitive sets and cultural context. An entrepreneurial spirit — balanced by the ability to navigate and collaborate within a large organization. A comfort with experimentation, risk-taking, and challenging the status quo. A commitment to seeking and offering diverse points of view. Curious and consumer-obsessed: You love discovering what makes people tick and turning insights into ideas. Analytical and creative: You’re as comfortable building a spreadsheet as you are brainstorming big ideas. Collaborative: You thrive in a team environment and believe great ideas can come from anywhere. Communicative: You tell stories that inspire and persuade. Agile: You embrace change, experiment boldly, and learn fast. We are an Equal Opportunity / Affirmative Action Employer Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. The base salary range for this position is $104,800.00 to $157,200.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Our Comprehensive Benefits Package Includes: Health & Wellness: Medical, Dental, and Vision Insurance Time Off to Recharge: Paid Vacation & Holidays Financial Well-being: Generous 401(k) Match Life & Family Support: Paid Parental Leave Giving Back: Volunteer & Employee Giving Programs Level Up Your Skills: Tuition Reimbursement Exclusive Perks: Product Discounts & More!