ASSISTANT DIRECTOR, MARKETING & COMMUNICATIONS, Graduate Enrollment

Overview

Boston University seeks a strategic and collaborative Assistant Director of Marketing & Communications to support enrollment marketing efforts for its master\'s and professional programs, with a primary focus on leveraging the Slate CRM to optimize communications and engagement with prospective students. This role will lead the university-wide adoption and implementation of Slate as a graduate enrollment CRM, and will serve as a lead contributor in building, executing, and optimizing marketing communications through Slate to engage prospective students. The role focuses on developing communication strategies that attract and engage prospective students, leveraging enrollment marketing trends, digital tools, and CRM-based best practices. The Assistant Director will be involved in content creation, planning, developing, and managing a variety of digital assets including targeted emails, landing pages, website updates, and other enrollment-focused communications as part of the graduate enrollment marketing strategy. You will work closely with BU school and college-based enrollment and marketing teams to ensure consistency, creativity, and strategic alignment with the university\'s brand across all communications. The ideal candidate will bring experience in communication planning, content creation, CRM expertise (especially Slate), and digital marketing know-how to enhance recruitment throughout the prospective student journey. Slate experience strongly preferred.

Apply below after reading through all the details and supporting information regarding this job opportunity.
Responsibilities

• Slate CRM Management (35%)
  
  
  • Serve as a primary Slate CRM communications lead for graduate enrollment across BU\'s 250+ master\'s and professional programs.
    
  • Build, test, and deploy email campaigns, workflows, and event communications in Slate Deliver.
    
  • Monitor campaign performance and leverage Slate data to optimize communication strategies.
    
  • Collaborate with school and college-based teams to ensure effective setup and use of Slate for prospective student outreach.
    
  • Stay informed on Slate capabilities and translate platform updates into communication improvements.
    

• Content Creation (30%)
  
  
  • Create engaging, audience-specific content for emails, landing pages, websites, and recruitment materials with a focus on Slate-compatible formats.
    
  • Work with design teams to produce visuals that support strategic messaging.
    
  • Ensure alignment with BU\'s brand voice and messaging across platforms.
    

• Recruitment Communication Planning (20%)
  
  
  • Develop and implement segmented strategies based on the student journey.
    
  • Use Slate insights to guide messaging and optimize audience engagement.
    
  • Collaborate with schools and colleges to tailor messaging to specific program needs. Integration with Overall Graduate.
    

• Enrollment Marketing Strategy (15%)
  
  
  • Align Slate-based campaigns with broader digital marketing and SEO strategies.
    
  • Ensure cohesive messaging across all channels, including Slate, websites, and paid media.
    
  • Provide feedback and recommendations to improve campaign integration and performance.
    
  • Other marketing and recruitment initiatives as assigned.
    

Qualifications

• Bachelor\'s degree in marketing, communications, or a related field.
  
• 3-5 years of experience in marketing, communications, or CRM management; experience with Slate CRM is strongly preferred.
  
• Hands-on experience with Slate Deliver, campaign automation, and CRM-based audience segmentation.
  
• Strong writing, editing, and content development skills.
  
• Knowledge of strategic communication planning, segmentation, and digital engagement.
  
• Strong project management and collaboration abilities.
  
• Experience with SEO, email marketing, analytics tools, and campaign performance tracking.
  
• Flexible, detail-oriented, and creative, with a collaborative mindset.
  
• Cover letter and resume required.
  

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or marital or veteran status. We are a VEVRAA Federal Contractor.

Job Location: BOSTON, MA

Position Type: Full-Time/Regular

Salary Grade: Grade 48

To apply, visit jobs.silkroad.com/BU/External/jobs/315820

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