General Sales Manager

Marcotte Ford Sales Inc
Holyoke, MA

General Sales Manager Marcotte Ford is a fast-growing, customer-focused automotive dealership dedicated to providing a top-tier guest experience. With a strong inventory, long-standing reputation and community pillar, and a dynamic sales environment, we’re looking for a high-performing General Sales Manager (GSM) to lead our sales team and drive continued growth. Job Summary: The General Sales Manager will oversee all retail sales operations, manage the sales team, and develop strategies to maximize profitability and customer satisfaction. This role is ideal for a results-driven leader with a deep understanding of the automotive sales process and a passion for team success. Key Responsibilities:

  • Lead and manage the new retail and pre-owned vehicle sales departments
  • Set monthly and yearly sales goals and track performance metrics
  • Recruit, train, and motivate the sales team to achieve individual and store targets
  • Maintain a strong focus on customer satisfaction (CSI scores)
  • Implement effective lead management and CRM utilization strategies
  • Collaborate with F&I, service, and parts departments to optimize the guest journey
  • Monitor inventory levels and ensure optimal vehicle mix
  • Create and execute sales promotions and advertising strategies in partnership with marketing
  • Ensure compliance with all local, state, and federal regulations
Qualifications:
  • 3+ years of experience in automotive sales management (GSM or Sales Manager level)
  • Proven track record of achieving and exceeding sales targets
  • Excellent leadership and team-building skills
  • Strong knowledge of automotive CRM systems
  • Solid understanding of inventory management and pricing strategies
  • High level of integrity, professionalism, and accountability
  • Valid driver’s license and clean driving record
Job Type: Full Time Pay: $1,500 salary plus monthly bonus based on sales objectives that are achieved Benefits:
  • Competitive base salary + aggressive performance-based bonuses
  • 401(k) with company match
  • Health, Dental, Vision and Group Life Insurance
  • Voluntary additional life Insurance, LTD and Accident Insurance
  • Paid time off and holidays
  • Employee Discounts
  • Ongoing training and development
  • A positive, high-energy work environment
  • Milestone Anniversaries recognized and celebrated

AN EQUAL OPPORTUNITY/DRUG-FREE EMPLOYER

We are an equal opportunity employer and do not discriminate against any applicant because of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status, or any other class protected by federal, state or local law.

LIE DETECTOR TEST

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Posted 2025-08-30

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