Lifecycle Marketing Manager (Boston Only)

Responsibilities

• Develop and execute comprehensive lifecycle marketing strategies to nurture and engage users throughout their journey with our app, from onboarding to retention and reactivation, leveraging email marketing and push notifications.
• Own the end-to-end execution of email marketing campaigns, including campaign planning, content creation, segmentation, scheduling, and deployment, ensuring alignment with business objectives and user segmentation strategies.
• Build and maintain sophisticated email segmentation models based on user behavior, demographics, and engagement metrics, leveraging data insights to personalize messaging and drive user engagement and conversion.
• Create high-performing email automation and drip campaigns, including welcome series, re-engagement campaigns, and win-back sequences, to optimize user retention and drive growth.
• Monitor and analyze email performance metrics, including open rates, click-through rates, conversion rates, and revenue attribution, using data insights to iterate on strategies and optimize campaign performance.
• Develop and implement push notification strategies to complement email marketing efforts, delivering timely and relevant messages to users across mobile and web platforms to drive app engagement and retention.
• Collaborate cross-functionally with product, design, and data analytics teams to identify opportunities for improving the user experience and optimizing lifecycle marketing initiatives based on user feedback and behavioral insights.
• Stay informed about industry best practices, emerging trends, and innovations in lifecycle marketing and user engagement, continuously evaluating and adopting new tools, technologies, and strategies to maintain a competitive edge.

Preferred Skills & Experience

• Bachelor's degree in marketing, communications, business administration, or a related field.
• Proven track record of 3-5 years in lifecycle marketing roles, with experience in developing and executing lifecycle marketing strategies within the B2C sector, preferably in the fashion or tech industry.
• Strong analytical skills and data-driven mindset, with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign performance and drive business results.
• Proficiency in email marketing platforms and marketing automation tools, such as Klaviyo, Braze, Hubspot or Mailchimp, with hands-on experience building and deploying email campaigns and automations.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling that resonates with target audiences and drives engagement and conversion.
• Detail-oriented with a commitment to quality and accuracy, ensuring all email campaigns and communications adhere to brand guidelines, messaging standards, and legal requirements.
• Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.
• Collaborative team player with a proactive and adaptable mindset, capable of thriving in a collaborative team environment and working independently to drive results and achieve business objectives.

Benefits

• Your choice of comprehensive benefits for you and your family's health, dental, vision
• Paid time off for federal holidays
• Competitive pay, stock options, and annual bonus eligibility
• Significant opportunity for promotion or additional responsibilities as the company grows rapidly
• Office location in the heart of Boston with convenience to the MBTA lines
• Work at the cutting edge of high technology that will reshape consumer e-commerce experience
• Casual dress and fun office atmosphere