Director, U.S. Marketing Strategy, IgAN
This is what you will do:
The Director, U.S. Marketing Strategy, IgAN will be a key member of the U.S. commercial team and will play a critical role in translating brand strategy into integrated launch plans and execution for a new indication in IgA Nephropathy (IgAN).
This role is accountable for driving execution of priority marketing initiatives and launch workstreams, ensuring alignment across customer segments, and enabling successful launch readiness and in-market performance. The Director will partner closely with cross-functional and global teams to ensure coordinated, high-quality execution aligned to U.S. brand priorities.
You will be responsible for:
Translating U.S. brand and launch strategy into integrated launch plans and execution, across customer segments
Driving execution of prioritized launch workstreams aligned to brand strategy, including disease education, omnichannel programs, and field readiness
Operationalizing brand positioning, value proposition, and messaging platform across marketing programs and customer touchpoints
Executing omnichannel marketing initiatives across personal and non-personal channels to support disease awareness, diagnosis, patient identification, and treatment adoption
Supporting execution of market shaping initiatives, including disease awareness, diagnostic pathway optimization, and stakeholder engagement to accelerate appropriate patient identification and treatment
Generating and applying insights from market research, analytics, and field feedback to refine execution and improve performance
Partnering with cross-functional teams (Medical, Market Access, Sales, Analytics, Patient Services, Regulatory, Legal, Compliance, and Global) to align around strategy and ensure coordinated execution
Supporting the Sr. Director in developing brand positioning, value proposition and evidence translation, ensuring clear and compelling communication across stakeholders
Defining, tracking, and reporting key performance metrics, identifying optimization opportunities and driving continuous improvement
Leading development and execution of marketing programs and materials, ensuring high quality, compliance, and alignment with brand strategy
Managing agencies, budgets, and project timelines, ensuring efficient execution and strong operational discipline
Partnering with Sales and Training teams to support field readiness and effective execution at launch
Identifying and resolving executional risks, ensuring timely delivery of launch milestones
Driving a culture of collaboration, accountability, and execution excellence across internal and external partners
You will need to have:
Bachelor’s degree in life sciences, business, or related field
8+ years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing
Strong understanding of rare disease or specialty market dynamics, including patient journey, HCP decision-making, and access considerations
Proven ability to translate strategy into actionable, measurable marketing plans and deliver high-quality execution
Demonstrated success managing complex, cross-functional initiatives in a matrixed environment
Strong analytical capabilities and ability to leverage data and insights to optimize performance
Excellent communication, collaboration, and stakeholder management skills
Strong project management skills with ability to manage multiple priorities and timelines
Ability to engage effectively with scientific, clinical, and commercial stakeholders
Ability to travel as required to support business needs up to ~30%
The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without accommodation, to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
We would prefer for you to have:
Advanced degree (MBA, PharmD, PhD, or MS)
Experience in nephrology, rare disease, or specialty therapeutics
Prior experience in launch strategy development and market shaping
Experience working across both HCP and patient engagement strategies
Demonstrated experience integrating data, analytics, and digital capabilities into marketing execution
The annual base pay for this position ranges from $ 194,126.40 - 291,189.60 Annual USD . Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program. Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Date Posted
16-Jul-2026Closing Date
30-Jul-2026Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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