Manager of Annual Giving - Direct Response

Job Description

Job Description

Reports To: Assistant Vice President of Annual and Digital Giving

FLSA Status: Exempt (Salary)

Travel Required: Yes

Hybrid: Yes

Position Summary

Reporting to the Assistant Vice President of Annual & Digital Giving, the Manager of Annual Giving - Direct Response will support the management and the day-to-day functions, as well as the annual and seasonal planning of GBFBs direct response program. This role serves as traffic manager for GBFB’s robust direct mail program from concept development through execution, supporting GBFB’s annual fundraising campaigns under the supervision of the AVP of Annual and Digital Giving.

This role provides an exciting opportunity to play a critical role in fundraising that will support GBFB’s mission to end hunger here. As well as the opportunity to collaborate across business functions to meet this objective.

Role & Responsibilities

• Support the Director of Annual & Digital Giving Operations in the management and execution of the direct marketing program, including:
  • Supporting the Manager of Annual Giving - Digital Giving.
  • Collaborate with Advancement Operations and Systems team and Digital Marketing Manager on activity/campaign tracking including development of appeal codes, tracking URLs, and donation pages for print and digital fundraising.
  • Support the management of audience strategy and print/production logistics for the Harvest newsletter.
  • Collaborate with the Communications team on the planning of resource gathering trips (client stories and content), in support of the direct marketing program and aligning program content across communication channels.
  • Working closely with the AVP of Annual & Digital Giving, the Manager of Annual Giving, and the Donor Relations team manage the stewardship and retention of Harvest Circle.
• Assist the Manager of Digital Giving with direct marketing email development and deployment to create consistency across all annual giving channels.
• Assist the AVP of Annual & Digital Giving to grow, cultivate, and steward GBFB’s Sustainers program (recurring giving).
• Collaborate with the Manager of Digital Giving on performance reporting, leading functional area reporting responsibilities with oversight from the Director of Annual & Digital Giving Operations.
• Maintain an accurate calendar of Annual & Digital Giving communication efforts by providing key dates and information on direct mail fundraising activity.
• Collaborate with the Advancement Operations team to fulfill quarterly and annual Feeding America reporting requirements.
• Create and maintain Standard Operating Procedures (SOPs) for key functions and activities of the direct response program and other marketing team processes.
• Oversee the Annual & Digital Giving SharePoint sites, ensuring maintenance and organization of important files, documentation and assets that support the team’s work.
• All other duties as assigned.

S kills & Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 3-5 years of related experience, with experience in direct response fundraising in a non-profit setting a plus.
• Must have a valid driver’s license.
• Excellent written, oral, and interpersonal skills
• Experience with writing and editing for multiple channels (print, email, advertising).
• Proficiency in Office 365 suite.
• Strong organizational, project management, prioritization skills, and attention to detail required.
• Experience with HTML, email marketing and CRM software preferred.
• Ability to adjust quickly to changing priorities and conditions.
• Ability to build and foster relationships across business functions.
• Genuine appreciation of GBFB’s mission and the ability to communicate it.
• Demonstrates the required digital competencies that result in the effective usage of the full range of digital technologies at GBFB.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work in an office environment.
• Ability to sit for up to 3 hours at a time.
• Ability to lift up to 25 pounds with or without assistance.
• Ability the use of hands for simple grasping and fine manipulations.
• Ability to travel based on business needs.

Work Location

• Hybrid: This role follows a hybrid schedule working in accordance with GBFB’s hybrid work policy on the team’s designated days. This schedule is subject to change based on the organization’s mission to end hunger.

Affirmative Action/EEO Statement

GBFB provides equal employment opportunities to all Team Members and applicants for employment without regard to race, creed, color, religion, national origin, citizenship status, gender, sexual orientation, marital status, age, disability, handicap, genetic information, protected veteran status or any other characteristic protected by applicable federal, state, and local laws. This applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, and training.

No Team Member or applicant will be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged in or may engage in any of the following: (1) filing a complaint of employment discrimination; (2) assisting or participating in an investigation, compliance review, hearing, or any other activity related to the administration of any federal, state or local law requiring equal opportunity; (3) opposing any act or practice made unlawful by any federal, state or local law requiring equal opportunity; or (4) exercising any other right protected by any federal, state or local law requiring equal opportunity.