Marketing Strategy Associate - Owned Assets

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over 1,000,000 units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit .

JOB DESCRIPTION SUMMARY

The Marketing Associate is responsible for collaborating with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies and ensure consistent deployment across their portfolio. They will partner with groups internal and external to implement a strategic marketing plan that aligns with community and portfolio goals.

JOB DESCRIPTION

Essential Responsibilities:
1. Serves as primary marketing contact for Onsite and Operations teams for an assigned portfolio of sites.
2. Provides ongoing marketing support to community teams, business leaders, and clients on a dedicated portfolio of assets. Develops tactical marketing campaigns and individual asset marketing strategies that promote each community’s brand and achieves its business goals over the life of the asset.

3. Assist onsite teams with establishing and implementing marketing plan for each community including social media strategy, email marketing, advertising, websites, content and overall customer satisfaction.

4. Monitors business activities for assigned portfolio to measure and report on marketing metrics, reputation sentiment, and evaluates the business impact of marketing activities, to make recommendations for optimizing results.

5. Communicates via webinars, live presentations, social media tools, website content, training manuals, and participation in major internal and external events to enhance engagement and satisfaction of internal and external clients.
6. Recommends preferred design agencies, consults on creative scope of work, distributes requests for proposals, and project manages property branding initiatives to ensure high quality and timely completion of branding deliverables.
7. Manages and organizes the storage of all marketing assets and maintains digital assets.
8. Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
9. Manages onboarding and offboarding of communities within assigned portfolio.

10. Regular visits to communities to provide ongoing marketing support to community teams, business leaders and clients.

11. Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
12. Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
13. Senior role may be assigned based on experience and/or complexity of responsibilities assigned.

14. Travel may be required to attend business meetings, training classes, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. Team member may also be required to coordinate onsite visits within their assigned portfolio.

Knowledge, Skills, Abilities:

• Demonstrated ability to read, write, and communicate effectively to prepare and explain data to team members.

• Demonstrated proficiency in Microsoft Office Suite, Property Management Software (PMS), Lead Management Systems, web-based creative platforms, and database management programs in order to complete required reports and communication materials.

• Experience utilizing social media tools, platforms, and performance analytics.

• College degree in marketing, or related field, and/or equivalent experience is highly preferred.

#LI-TR1

The salary range for this position is $69,000 - $83,000

Additional Compensation :

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

• Corporate Positions : In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.

• Onsite Property Positions : In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.

• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.

• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.

• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).

• 401(k) with Company Match up to 6% of pay after 6 months of service.

• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).

• Employee Assistance Program.

• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.

• Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [email protected].