Sr. Digital Analyst

Location: Dublin, OH (preferred) or Southborough, MA

Sproutward’s rapid growth offers our employees accelerated career growth relative to other companies as well as competitive compensation and benefits.

We are looking for a Sr. Analyst to work directly with clients to:

• Conduct digital analytics audits
• Implement & enhance data collection and marketing automation tools
• Manage, deploy, and validate third party pixels and tags
• Develop and execute a measurement strategy
• Create reporting including dashboards and visualization
• Analyze our client’s performance and recommend potential improvements to acquisition, conversion, and retention strategies

What Your Day Might Look Like…

• Digital analytics audits
  • Comb through client sites to make sure data is being collected accurately. You’ll validate page and event tracking in Google Analytics and Adobe Analytics.
  • Check for missing tags and incorrect tags.
  • Make sure data is consistent, intuitively named, and thorough
• Digital analytics implementation & Tag Management
  • Partner with clients to understand nuances of platform and business needs
  • Configure events, funnels, KPIs, and reports tailored to clients’ needs
  • Develop tag management strategy with goal of improving marketing, agility, site performance, data consistency, and governance
  • Define and deploy the optimal framework based on clients’ needs
• Measurement Strategy
  • Partner with clients to understand business goals, customer segments, and KPIs
  • Map each goal to distinct actions on owned and paid digital properties to get proper tracking and reporting in place
• Reporting/dashboards and visualization
  • Create and organize reports based on individual client needs
  • Automation of clients’ existing reports including data integration, and front-end report design
  • Distill multitude of data sources through dynamic data visualization tools
• Digital optimization and strategy
  • Create testing strategy based on clients’ unique challenges
  • Train team on the value of data-backed optimization and testing
    

Requirements For Sr. Digital Analyst Include

• 2 – 3 years in digital or marketing analytics role with hands-on experience reporting, creating digital dashboards and implementing and testing digital analytics tools.
• Knowledge of best practices for marketing-campaign, event, user, and page-level tracking
• Experience with Google Analytics, Adobe Analytics (Omniture), Amplitude, Mixpanel or similar tools
• Experience with Tag Management tools including Tealium, Google Tag Manager (GTM), and Segment
• Experience with building dashboards and integrating data in BI tools such as Tableau, Looker, Power BI, or Google Data Studio
• Expert Excel / Google Sheets Experience
• Ability to communicate in a client-facing role

Interested candidates should send their resumes to [email protected]

About Sproutward

Sproutward is a boutique marketing firm that focuses on clients who are in the midst of undergoing a digital transformation. We are deeply committed to driving business results, and all our work is a blend analytics and creativity. The four pillars of our work are: marketing strategy as a driver of business success, demand generation, optimization and analytics. Sproutward is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Our team is a made up of a diverse group of passionate, data driven marketers who like to have fun.