Field Marketing Manager

Job Description

Job Description

Field Marketing Manager – National Accounts & Lead Generation

Pay: $60,000–$65,000 per year

Location: Greenville, RI
Company: Re-Bath New England
Work Location: Hybrid Remote – Greenville, RI 02828

About the Role

Re-Bath New England is seeking an experienced and results-driven Field Marketing Manager to lead national account marketing initiatives and drive high-quality lead generation. This role combines strategic planning with hands-on execution and will play a key role in expanding brand awareness, supporting sales growth, and managing field marketing efforts across multiple channels.

Key Responsibilities

• Develop and execute field marketing strategies to support national accounts and regional sales objectives.

• Plan and manage events, home shows, seminars, and local activations to generate qualified leads.

• Oversee face-to-face lead generation programs, in-person campaigns, and partner channels.

• Track, analyze, and report on event performance, lead quality, and return on investment.

• Manage vendor and partner relationships.

• Support CRM lead flow, follow-up processes, and sales enablement initiatives.

• Collaborate closely with sales teams to maximize lead conversion and revenue growth.

Qualifications

• 3–5 years of field marketing experience.

• Proven success generating leads and supporting sales teams in B2C and/or B2B environments.

• Strong organizational and project management skills.

• Experience managing events, trade shows, and local marketing initiatives.

• Data-driven mindset with the ability to analyze and optimize campaign performance.

• Excellent communication and cross-functional collaboration skills.

• Willingness to travel within the assigned territory.

Preferred Experience

• Home improvement, construction, retail, or franchise marketing experience.

• Experience working with CRM systems.

• Experience supporting national or multi-location accounts.

What Success Looks Like

• Consistent delivery of high-quality, sales-ready leads.

• Strong alignment with sales teams and measurable impact on pipeline growth.

• Effective execution of local and national field marketing campaigns that increase brand visibility and revenue.

• Development and leadership of a high-performing team of lead generators and account managers.

Compensation & Benefits

• Competitive salary plus performance-based incentives

• 401(k)

• 401(k) matching

• Health insurance

• Dental insurance

• Vision insurance

• Paid time off

• Travel reimbursement

• Career growth opportunities

Ability to Commute

Greenville, RI 02828 (Required)

Apply Today

If you're passionate about driving results, building relationships, and leading successful field marketing initiatives, we'd love to hear from you. Join Re-Bath New England and help us continue to grow our brand and deliver exceptional experiences to homeowners throughout the region.