Associate Director, Digital Field Enablement
- Develop and execute a multi-year strategy for field digital enablement that supports commercial priorities and talent development goals.
- Serve as a senior advisor to Sales leadership on digital engagement trends, capability gaps, and readiness for new initiatives.
- Act as the business owner for the sales force digital engagement ecosystem, defining the roadmap for key capabilities including the Veeva Commercial Cloud platform, AI-driven insight/NBA engines, Interactive Visual Aids (IVAs), virtual engagement/remote detailing tools, and field-facing content portals.
- Partner with IT and Omnichannel colleagues to define business requirements for new capabilities, ensuring seamless integration with the broader MarTech stack and data ecosystems.
- Lead high-priority initiatives for the field force, including the pilot and national rollout of new digital engagement tools, AI-powered dashboards, and platforms.
- Ensure field digital capabilities (e.g., Veeva Approved Email, remote detailing platforms, AI-driven pre-call suggestions, and NBA recommendations) are fully integrated with enterprise omnichannel customer journeys.
- Collaborate with Sales Training to design and implement learning programs that support the adoption of new digital tools, data-driven selling models, and virtual engagement skills.
- Partner with Marketing to translate brand objectives into actionable, compliant field-facing digital content and tools.
- Oversee the field strategy and platform integration for digital sample management and fulfillment.
- Act as a dedicated change agent and subject matter expert, working directly with sales leadership and field teams to drive organizational adoption of new digital ways of working.
- Establish and manage a network of "field champions" or "super users" to foster a culture of continuous improvement and embed best practices.
- Conduct field visits and virtual coaching sessions to observe tool usage, gather feedback, and assess the real-world effectiveness of digital capabilities.
- Foster a "test, learn, optimize" mindset within the sales organization to drive agility and responsiveness.
- Collaborate with Compliance, Regulatory, and Medical Affairs to ensure all field-facing digital tools and content meet FDA, PhRMA, and corporate standards.
- Partner with Data & Analytics to define key performance indicators (KPIs) for capability adoption, digital engagement, and field effectiveness.
- Leverage field analytics and business results to optimize digital strategies and NBA recommendations.
- Communicate strategy, progress, and outcomes to senior commercial leadership, ensuring transparency and alignment
- Bachelor’s degree in Life Sciences, Business, Education, or related field (Master’s preferred).
- 8-10+ years in pharmaceutical, biotech, or dermatology roles.
- 5+ years of progressive responsibility in sales, sales leadership, sales training, or commercial digital/IT roles.
- Deep expertise and hands-on experience with the Veeva Commercial Cloud ecosystem (including CRM, Approved Email, CLM, and Veeva Engage) is required.
- Demonstrated success leading large-scale change management or technology adoption initiatives for a sales organization.
- Proven ability to influence senior leaders and drive adoption of new digital ways of working across a matrix organization.
- Strong understanding of omnichannel marketing principles and the integration between sales and marketing platforms.
- In-depth knowledge of FDA regulations, PhRMA Code, and healthcare compliance guidelines.
- 10-20% travel
- If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
- The next step is a virtual conversation with the hiring manager
- The final step is a panel conversation with the extended team
Recommended Jobs
Account Executive, Personal Lines
At Gallagher, we help clients face risk with confidence because we believe that when businesses are protected, they’re free to grow, lead, and innovate. You’ll be backed by our digital ecosystem…
Internal Audit Manager - Hybrid $150k/yr
Internal Audit Manager - Hybrid $150k/yr Become an Internal Audit Manager with a global leader in hard asset financing. Collaborate with a dynamic team to perform risk-based audits and provide c…
Direct Sales Representative- Universal
Astound is seeking a dynamic Direct Sales Representative- Universal to join our innovative telecommunications team. In this role, you will be pivotal in driving the growth of our advanced services por…
Process Engineer
Wollaston Alloys/CPP Boston is a stainless steel and high alloy sand casting foundry that has been based in Braintree, MA for over 60 years! We manufacture components for the defense market as well fo…
Senior Project Manager, Magellan
Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s…
Sr. Phlebotomist - Per Diem
Sr. Phlebotomist - Per Diem Job Ref: 33547 Category: Laboratory & Medical Technologist Location: 133 Old Road to Nine Acre Corner, Concord, MA 01742 Department: Lab - Phlebotomy Schedu…
ALM Product Management Intern
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower peop…
Barista
Take your place at the heart of our community, where your voice matters and your passion for customer service is brewed into everything we do. We have an exciting opportunity for you to join our team …
Hair Stylist
Start a new career as a Contract Hair Stylist with Armenian Nursing & Rehabilitation Center! Make a difference in someone's life every day. Armenian Nursing & Rehabilitation Center is more th…
Route Service Representative
UniFirst Corporation, a leader in providing workplace uniforms and protective wear, is seeking a dedicated Route Service Representative to join our dynamic team. This role is crucial for ensuring the …