Inside Sales Specialist / Intake Coordinator - Healthcare

HouseWorks Home Care
Woburn, MA
About  HouseWorks
Fueled by a real understanding of today’s challenges, HouseWorks is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well-being of its employees and the people it serves.We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets.

The Opportunity
We are a mission-driven organization that is dedicated to improving the lives of seniors as they age. We are passionate about what we do -- providing seniors and their families with a comprehensive, vetted and coordinated in-home service network that is high-touch, tech-enabled, compassionate and extremely well managed. We are in the exciting and dynamic home healthcare industry. Our market opportunity is large and growing as the baby boomers age and the home increasingly becomes the epicenter for care as consumers demand convenience and lower-cost solutions.

Job Summary
As an important member of the company’s sales team, the Inside Sales Specialist focuses on driving private pay client acquisition by guiding prospective customers through all phases of the intake and onboarding process. This role partners closely with operations, case management, and marketing teams to ensure timely, compassionate, and effective support for every family inquiry.

Essential Duties and Responsibilities

  • Proactively and promptly follow up on inbound leads via phone, email, SMS, and other channels.
  • Serve as the first point of contact for families seeking private pay home care services, balancing empathy and consultative salesmanship.
  • Professionally explain the advantages of our private pay services and address questions with confidence and care.
  • Qualify opportunities by gathering client needs, care requirements, and service preferences.
  • Partner with case managers, account liaisons, and operations teams to facilitate smooth transitions from inquiry to assessment to start of care.
  • Thoroughly and accurately document all interactions in HubSpot CRM and maintain organized records of each lead’s status and next steps.
  • Execute and continuously improve sales and marketing playbooks to optimize lead conversion.
  • Generate and report on key metrics such as lead volume, conversion rates, response times, and client acquisition performance, sharing insights with management to guide strategy and process improvements.
  • Build a deep understanding of our service offerings, pricing models, and operational capabilities to effectively position our solutions.
  • Provide feedback to management on trends, lead quality, and opportunities for process improvement.

Required Qualifications and Skill s

  • 3+ years of Inside Sales or Intake experience, preferably in private pay home care, senior care, or healthcare services.
  • Proven ability to manage high volumes of inbound inquiries while delivering exceptional customer service.
  • Bachelor’s degree preferred or equivalent work experience in sales, healthcare intake, or customer service.
  • Experience with CRM systems (HubSpot preferred) and comfort using technology to manage leads, track progress, and report on KPIs.
  • Strong interpersonal skills with a high degree of empathy, professionalism, and active listening.
  • Self-starter with excellent follow-up discipline and a results-driven mindset.
  • Exceptional written and verbal communication skills; ability to convey information clearly and compassionately.
  • Experience in private pay home care or healthcare sales is strongly preferred; familiarity with industry practices a plus.
  • Demonstrated ability to work collaboratively across departments to achieve company goals while reporting on key performance metrics.
Physical Demands: None

Work Environment:
  • Primarily in-office work with expectation of 3-4 days in-office and occasional flexibility to work remotely in a quiet home office as allowed by management
Benefits:
  • 401k
  • Medical, Vision & Dental Insurance
  • PTO, Sick Time, Floating Holidays
Pay Range: The hiring range for this position is $55,000-$65,000/annually. Various factors will determine final compensation such as a candidate’s years of relevant work experience, skills, certifications, and location.

HWOS1000

HouseWorks is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.

Posted 2026-01-12

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