North America Digital Customer Nurture Manager

JOB DESCRIPTION

Job Title

Job Description

At Philips, our mission is to improve people’s health and well-being through meaningful innovation. We are looking for a North America Digital Customer Nurture Manager to join our team and help us deliver exceptional digital experiences that strengthen customer relationships and drive long-term value across the healthcare continuum.

In this role, you will design and execute data-driven, personalized digital engagement strategies that support the customer lifecycle - from onboarding to renewal - while aligning with regional business objectives and Philips’ global digital marketing frameworks. You will also support Account-Based Marketing (ABM) initiatives by partnering with the ABM lead and leveraging platforms like Demandbase to enhance account-level engagement.

Your role:

• Develop and implement digital nurture strategies that reflect Philips’ commitment to improving lives and delivering superior customer experiences. Design and manage automated workflows and personalized content journeys across digital channels.

• Support execution of omni‑channel ABM programs including planning and coordinating paid media, email nurture, sales enablement, and content development across Philips businesses, and support operationalizing intent and engagement signals via Demandbase to trigger plays, guide Sales, and expand capabilities within the tool.

• Leverage data and analytics to segment audiences, track engagement, and optimize campaigns for measurable impact, and collaborate cross‑functionally with marketing, sales, and product teams to ensure cohesive messaging and timely execution.

• Adopt best practices in marketing automation, email marketing, and personalization, partnering with global digital teams to drive innovation, and ensure compliance with data privacy regulations and Philips standards.

• Maintain alignment across all digital engagement initiatives to uphold consistency, accuracy, and adherence to Philips’ customer‑centric approach and global digital frameworks.

You're the right fit if:

• You’ve acquired 5+ years of experience in digital marketing, customer lifecycle management, or CRM strategy and have proven ability (or clear enthusiasm) to integrate AI technologies into digital engagement strategies, including personalization, optimization, and customer insights.

• You have hands-on experience with AI-powered marketing solutions (or a growth mindset and hunger to learn) to drive innovation in digital customer journeys. Knowledge of healthcare or technology industry is preferred.

• Your skills include familiarity with ABM strategies and experience supporting ABM programs, with Demandbase experience preferred. You also have expertise in marketing automation platforms (e.g., Salesforce Marketing Cloud, Eloqua, Pardot).

• You are comfortable with large datasets and can work with complex data sources (CRM, marketing automation, web analytics) and synthesize insights for strategic decisions.

• You are proficient in advanced analytics and have experience with data modeling, trend analysis, and customer segmentation beyond basic reporting.

• You have a Bachelor’s degree in Marketing, Business, or a related field.

• You’re an individual who is skilled at navigating complex organizational structures, building trust, and fostering collaboration across cross‑functional teams to achieve shared goals.

• You’re comfortable managing multiple programs simultaneously and prioritizing projects to create effective digital journeys. You are also willing to take risks, try new ideas, “fail fast,” and adjust accordingly.

• You are passionate about digital marketing with a drive to continuously learn emerging trends.

• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position .

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business .

• Discover our rich and exciting history.

• Learn more about our purpose.

• Learn more about our culture.

Philips Transparency Details

The pay range for this position in Cambridge, MA is $109,200 to $174,000.

The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.  

In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here .

At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA .

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This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.