Manager of Marketing and Branding

Job Description

Job Description

About Boston Islamic Seminary (BIS)

The Boston Islamic Seminary (BIS) is a non-for-profit academic institute of higher education committed to training religious leaders to serve American Muslim communities and enhance the understanding of Islam for people immersed in the contemporary context.

BIS Vision : To cultivate the next generation of Islamic religious leadership in America.

BIS Mission : To prepare exemplary and professional American Muslim Religious leaders for compassionate service to society.

BIS endeavors to be a world-renowned graduate Islamic educational institution in America, offering accredited graduate-level degrees with the goal of producing Muslim American Religious leaders.

We envision a society that has role models of practicing Muslims in all fields who are contributing to the wellbeing of America and the world.

About the Position

The manager of marketing and branding will be responsible for developing and executing comprehensive marketing strategies across multiple channels to attract potential donors, generate qualified leads, and drive significant contributions towards the organization's fundraising goals, by leveraging data-driven insights and collaborating closely with the executive team to optimize the donor pipeline and maximize fundraising impact.

Key Responsibilities:

Strategic Planning:

• Develop and implement a robust demand generation strategy aligned with the organization's fundraising goals, identifying key target donor segments and creating tailored messaging to resonate with each audience.
• Analyze market trends, donor data, and campaign performance to identify opportunities for optimization and refine the overall demand generation strategy.

Campaign Execution:

• Lead the design and execution of multi-channel fundraising campaigns across various platforms including email marketing, direct mail, social media, paid advertising, webinars, and events.
• Create compelling content and messaging that effectively communicates the organization's mission, impact stories, and fundraising priorities to potential donors.

Lead Generation and Nurturing:

• Develop lead capture mechanisms and nurture campaigns to effectively qualify and engage potential donors throughout the fundraising funnel.
• Manage lead management processes to prioritize high-value prospects.

Data Analysis and Reporting:

• Monitor and analyze campaign performance metrics (e.g., conversion rates, donation volume, cost per donation) to identify areas for improvement and optimize future campaigns.
• Utilize data insights to inform campaign targeting, segmentation, and personalization strategies.

Team Leadership:

• individual Contributor role with possibility of Managing marketing professionals / vendors for executing demand generation activities.

Collaboration:

• Partner closely with the development team to ensure alignment on fundraising goals and messaging.
• Collaborate with the communications team to develop consistent brand messaging across all marketing channels.

Skills and Experience:

• 10+ years of experience in managing and executing demand generation campaigns with a deep understanding of the prospect/donor journey
• Proven track record in developing and executing successful demand generation campaigns
• Expertise in digital marketing channels including email marketing, social media advertising, SEO, and paid advertising.
• Strong analytical skills understanding of CRM systems and marketing automation tools to track campaign performance and measure ROI.
• Excellent communication and storytelling abilities to effectively convey the organization's impact and inspire donations.
• Leadership experience in managing and motivating a marketing team.
• Deep understanding of Customer/donor psychology and the fundraising lifecycle

• Expanded collaboration with state, including coordinated membership and donor recruitment and stewardship, training and capacity building for chapter fundraising, and collaborative grants.
• Enhanced engagement of the BIS’s in fundraising.
• A community-centric fundraising approach that aligns with BIS’s commitment to diversity, equity, inclusion, and justice, including deepening of mutually beneficial partnerships with organizations representing the Muslim communities.
• Creative strategies for engaging members and donors, including through online and social media platforms.

Terms

BIS is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.

• This position is based in the United States. Applicants must be authorized to work in the United States without sponsorship.
• This is a remote/work-from-home role. Occasional travel is required to attend organizational functions, such as board meetings, staff retreats, and our annual fundraising event in Boston, MA.
• This is a full-time position with occasional evening and weekend hours required.
• Reports to the President of BIS.
• Pay transparency: Compensation offered is a base pay of $ annually.

Compensation and Benefits

A rich compensation and benefits package will be offered for the right candidate.