Senior Director Creative
- Lead the development, execution, and optimization of brand strategy and loyalty initiatives that resonate with target audiences and drive long-term customer loyalty.
- Oversee loyalty programs, ensuring they are compelling, competitive, and consistently improve customer lifetime value.
- Partner with marketing, sales, product, and analytics teams to integrate loyalty strategies into broader business objectives.
- Establish and maintain relationships with key internal and external stakeholders, including agency partners and technology vendors.
- Conduct market research and competitive analysis to inform brand positioning, marketing efforts, and program enhancements.
- Monitor and analyze program performance data, leveraging insights to refine strategies and ensure continuous improvement.
- Ensure brand consistency across all customer touchpoints, including digital, in-store, and advertising channels.
- Manage and allocate budgets for brand and loyalty programs, optimizing spend to meet strategic objectives.
- Lead the development of metrics and KPIs to track and report on the effectiveness of loyalty programs and brand strategies.
- Bachelor’s Degree Bachelor’s degree in Marketing, Fine Arts, Design, Communications, or a related field OR equivalent work experience required.
- 12+ years of experience in creative direction, design, or advertising with a focus on branding and digital marketing.
- 7+ years of experience in managing creative teams, including hiring, mentoring, and performance management.
- Demonstrated expertise in leading and delivering high-impact, multi-channel creative campaigns on time and within budget.
- Strong proficiency in design tools and software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and familiarity with video and motion graphic tools.
- Proven experience in developing and maintaining brand guidelines, ensuring consistency across all creative outputs.
- Ability to manage creative resources and budgets effectively, ensuring optimal use of time and materials.
- Strong portfolio showcasing a range of creative projects, demonstrating innovation, strategic thinking, and storytelling.
- Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to senior leadership.
- Deep understanding of digital marketing trends, user experience design, and customer-centric creative strategies.
- Ability to work in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.
- Experience collaborating with cross-functional teams, including marketing, product, and sales, to align creative work with business objectives.
- Proven ability to adapt and innovate in response to changing market conditions, business needs, and creative challenges.
- Master’s degree in Marketing, Fine Arts, Design, Communications, or a related field.
- Experience working in a global organization with diverse brands or business units, managing creative teams across different geographic regions.
- Familiarity with data-driven marketing and the ability to leverage analytics to inform creative strategies and decision-making.
- Expertise in video production, motion graphics, and interactive design, with a portfolio showcasing work in these areas.
- Experience with UX/UI design principles and the integration of design thinking into the creative process.
- Proven track record of successfully managing external agencies, vendors, and contractors to deliver creative projects.
- Knowledge of emerging digital platforms and trends, including social media, AR/VR, and experiential marketing.
- Experience in leading creative for large-scale product launches, brand repositioning, or high visibility campaigns.
- Proficiency in project management tools such as Asana, Trello, or Jira for tracking progress and ensuring timely delivery of creative projects.
- Ability to navigate and influence in a matrixed organizational structure, balancing the needs of various stakeholders while maintaining creative integrity.
- Certification or advanced training in leadership development, team management, or creative project management.
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