Senior Social Media Manager

The Hoffman Agency
Boston, MA

(Hybrid-San Jose CA Portland OR Boston MA Seattle WA)

The Hoffman Agency is a n integrated communications consultancy that solves business problems for tech companies and while our heritage lies in earned media and PR we increasingly execute blended campaigns that use content to tap into owned and paid media as well as other digital modalities.

As a Digital Senior Account Manager youll lead all aspects of digital and social strateg y build strong client relationships and ensur e all work aligns with client objectives and is delivered at a high standard. Youll serve as a trusted client advisor translate goals into actionable plans manag e day-to-day progra ms manage junior team members and ensure our digital work is strategic creative and measurable. In addition youll support new business by developing digital recommendations contributing to proposals and pitching ideas to clients and prospects.

Skills and Responsibilities:

  • Lead and manage 3-6 digital and social client programs mostly autonomously ensuring flawless execution and strategic alignment with client goals.
  • Develop strong relationships with clients through strategic council providing recommendations and setting expectations for program execution and results.
  • Manage client communications and deliverables leading calls presenting updates and proactively identifying opportunities to strengthen programs.
  • Develop and oversee social media content strategies manage communities content calendars and campaigns that drive engagement and measurable results.
  • Ideate and create quality error free work on multiple social and digital channels .
  • Proven ability to lead projects from planning to execution with precision and time management while maintaining high-quality outcomes.
  • Measuresuccess on all platform s sharing actionable insights with your account teams and clients .
  • Excellent communication and presentation skills demonstrating an ability to be engaging and simplify complexconcepts .
  • Work with the PR teams to uncover opportunities toprovide additional services to clientsexpanding digitalengagement .
  • Manage direct report(s) while coaching and mentoring junior team members providing feedback actionable steps and setting goals to support career advancement at Hoffman.
  • Work effectively across teams and departments fostering a culture of collaboration creativity and accountability.
  • Support new business opportunities through developing campaign and social strategy pitching ideas to clients and providing creative input.
  • Utilize our digital tech stack to work smarter and measure performance
  • Collaborate effectively with global digital colleagues across the U.S. Asia and Europe to share learnings and drive innovation.
  • Stay current onpromote and evangelize integrateddigitalbest practices across the Agency including new channels and strategiesthat keep us ahead of the curve .
  • Stay ahead of digital trends bringing fresh ideas and emerging best practices to client and internal teams.
  • Track the effectiveness of social media posts campaigns and creative then recommend optimizations .

Functional Expertise

  • Strong understanding of B2B social media best practices (especially LinkedIn) from both brand and executive perspectives .
  • Experience developing content platform and campaign strategies tailored to client objectives .
  • Excellent communication and presentation skills able to simplify complex concepts and inspire confidence with clients.
  • Solid foundation in project and account management balancing multiple clients and priorities.
  • Background and s olid experience with the below is a plus :
  • Dataanalytics and supporting tools like Google Analytics
  • Paid social campaign management and execution
  • Social media management and listening platforms like Sprout Social Agility Hootsuite etc.
  • SEO SEM PPC and other acronyms that fall under the digital umbrella
  • Marketing automation platforms like HubSpot and/or Marketo is also a plus

Qualifications

  • Bachelors degree in business PR/Advertising Communications Journalism or Liberal Arts
  • Minimum of 6 years of public relations experience (agency experience is preferred)
  • Report into one of our office locations (Boston Portland or San Jose
  • Strong understanding of the tech sector and enthusiasm for emerging technologies.
  • Proven ability to manage client relationships lead campaigns and collaborate across teams .
  • A proactive problem solver who thrives in a fast-paced creative environment.
  • Adept at problem-solv ing and loves a challenge
  • Has a sense of humor !

People-centered benefits:

  • 20 PTO day
  • 11 holidays including MLK day Presidents Day and Floating Holiday
  • Birthday PTO
  • 401(k) match
  • Going the extra kilometer (gain extra time off from going above and beyond
  • Knock-off early on Fridays
  • Weekly Wellness Hour
  • Sabbatical program
  • Home office stipend
  • Wellness and Professional Development Fund
  • Mentor Program

We are a company that values diversity and inclusion. We also care.

Come join us in pushing and periodically shoving the boundaries of communications.

This roles internal title will be Senior Digital Account Manager with a competitive benefits package and salary range of $100000$120000 depending on experience and location. We will contact all shortlisted candidates.

Required Experience:

Manager

Posted 2025-11-21

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