Director of Summer and Auxiliary Programs - Lawrence Academy

The Director of Summer and Auxiliary Programs provides strategic leadership, vision, and operational oversight for all non-tuition revenue programs of the School, with a primary focus on summer camps and clinics, enrichment courses and programs, experiential workshops, short-and-long-term facilities rentals, and the ongoing development of new auxiliary programs. This role is responsible for designing, staffing, marketing, and managing high-quality auxiliary programs that align with the School's mission, leverage campus assets, enhance the School's reputation, and positively impact admissions efforts. The Director oversees all people, programs, and operations associated with auxiliary offerings, ensuring financial sustainability, exceptional participant experiences, and safe, well-run programs year-round. The individual in this role must be an organized, hands-on leader, experienced in managing complex budgets and revenue-generating programs, skilled in cross-functional collaboration toward the goal of developing programs that advance the School's mission and positively impact revenue and admissions efforts, and capable of motivating and leading changing seasonal teams to ensure high performance and consistently strong levels of customer service and care.

Key Responsibilities:

Strategic Planning & Program Development

• Develop and execute a comprehensive auxiliary programs strategy that supports the School's mission and long-term financial goals.
• Design, launch, and continuously improve summer (day) camps, clinics, enrichment courses and programs, experiential workshops, and other auxiliary programming.
• Identify and assess new auxiliary program opportunities, partnerships, and revenue streams.
• Ensure all programs reflect best practices in youth programming, education, and experiential learning.

Summer Camps & Experiential Programs

• Create and oversee a diverse portfolio of summer camps and teen workshops, including academic, athletic, arts, leadership, and experiential offerings.
• Establish program goals, schedules, curricula (where appropriate), and pricing models.
• Monitor program quality, enrollment, participant satisfaction, and outcomes.

Facility Rentals & School Store

• Work in coordination with the COO, CFO, Director of Buildings & Grounds, and other departmental leaders as needed to manage all aspects of campus rentals, including summer and off-season use by external groups.
• Contribute to the development of policies, pricing, contracts, and procedures for facility use.
• Coordinate logistics, housing, dining, and campus services to ensure smooth execution of rental programs.
• Oversee e-commerce operations of online school store
• Coordinate pop-up school store during key events

Staffing & People Management

• Recruit, interview, hire, train, supervise, and evaluate all auxiliary program staff, including seasonal and part-time employees.
• Coordinate with Human Resources to onboard and offboard new auxiliary program staff and ensure appropriate background checks and employee documentation are completed prior to scheduled start dates.
• Foster a positive, inclusive, and professional work culture focused on safety, accountability, and service excellence.

Operations & Risk Management

• Ensure that camp programs comply with the State of MA regulatory requirements and standards and all applicable laws, licensing requirements, accreditation standards and School policies.
• Maintain and analyze statistical data and market research in planning and decision making.
• Oversee day-to-day operations of all auxiliary programs, ensuring efficiency, consistency, and high standards.
• Develop and enforce risk management, safety, health, and emergency protocols in coordination with campus leadership.

Financial Management

• Develop and manage annual budgets for all auxiliary programs. In cooperation with the CFO, authorize purchasing and payroll for auxiliary programs.
• Monitor revenue, expenses, and financial performance; prepare forecasts and reports for senior leadership.
• Ensure programs are financially sustainable and meeting revenue goals while remaining competitive and mission-aligned.

Marketing, Enrollment, & Customer Experience

• Collaborate with the School's Communications/Marketing and Admissions teams to establish, maintain, and execute a marketing plan to promote auxiliary programs.
• Oversee enrollment processes, customer communications, and registration systems for all auxiliary programs.
• Maintain strong relationships with families, partners, and external organizations to ensure repeat participation and positive brand reputation.

Collaboration & Campus Integration

• Work closely with academic, residential/student life, facilities, dining, athletics, health, and security teams to coordinate shared resources and schedules.
• Serve as a key liaison between auxiliary programs and the broader School community.

Other Responsibilities

• This job description is not designed to cover or contain a comprehensive listing of all activities, duties, or responsibilities that are required. Duties, responsibilities, and activities may change, or new ones may be assigned at any time.

Desired Qualifications

The ideal candidate will be a strategic, entrepreneurial leader with a passion for youth programming and a commitment to operational excellence. The following qualifications are required or strongly preferred:

• Experience : 5–10+ years of progressively responsible experience in auxiliary programs, summer camps, youth programming, hospitality, or a related field.
• Education : Bachelor's degree required; advanced degree preferred.
• Entrepreneurial Mindset : Demonstrated ability to think creatively, identify new opportunities, and build programs that are innovative, mission-aligned, and financially sustainable.
• Youth Development Expertise : Deep knowledge of youth programming, including current trends, best practices, legal requirements, and risk management.
• Financial Acumen : Proven ability to develop and manage budgets effectively.
• Marketing & Communications : Experience promoting programs through digital media, social platforms, and website content management.
• Technology Proficiency : Skilled in Google Workspace, Excel, database management, and other relevant systems.
• Project Management : Strong organizational skills with the ability to manage multiple priorities and meet deadlines.
• Collaborative Leadership : Excellent interpersonal skills with the ability to work effectively across departments and teams.
• Communication : Exceptional written and verbal communication skills including experience with constituent/parent communications.
• Strategic Thinking : A self-starter who can see the big picture while managing details with precision.
• Professionalism : High integrity, strong work ethic, adaptability, and a sense of humor.
• Prior Work Setting : Experience in an independent school, boarding school, higher education, or similar environment preferred.
• Compliance : Must successfully complete a background check.

Lawrence Academy is seeking candidates with a commitment to cultural competence which enables individuals to work and communicate across social and cultural differences. Candidates from traditionally underrepresented groups are encouraged to apply. Further, the Academy does not discriminate and does not tolerate discrimination on the basis of race, color, ethnicity, national origin, religion, age, disability, sex, sexual orientation, gender identity or expression, pregnancy, genetic information, veteran or Uniformed Service status, or any other characteristic protected by applicable federal, state, or local law.