Sr Product Manager, Onboarding & Engagement

Who we are

Join Embark on our mission to bring joy to dog lovers by offering the world’s best products and services to strengthen their bonds with the dogs in their lives. Our canine DNA test — named the best by The New York Times — enables us to make scientific advances in personalized pet care.

Designed by world leaders in dog genetics (in partnership with Cornell University), the Embark Dog DNA Test provides information on genetic health risks and breed make-up, allowing dog owners, breeders, and veterinarians to drive personalized care plans based on a dog's unique genetic profile.

Join our pack! At Embark, our People First culture is centered around building an amazing team and giving everyone an opportunity to have a voice and make an impact. We are looking for highly motivated and mission-driven employees who will join us as Embark leads the cutting edge of creativity and innovation in the fast-growing consumer genetics space.

About the role

As Senior Product Manager, you will lead this new squad focused on creating delightful onboarding, engagement, and lightweight community features. This is an exciting opportunity to take an insights-driven product — where data becomes the experience itself — and turn those insights into engaging, personalized journeys. You’ll also explore how to build network effects around pet and pet parent affinities, creating learning loops and delighters that keep customers coming back.

• Personalize each customer’s journey, whether they start with DNA results or join through the app alone.
• Drive activation, retention, engagement and virality in the app.
• Introduce “delighter” features that strengthen loyalty and test freemium-to-premium and free-trial models.
• Explore and validate community connections (e.g., social proof, “similar dogs”) that may evolve into deeper engagement layers.

You’ll be responsible for discovery, experimentation, and strategy in this domain — working with design and engineering to test hypotheses, run experiments, and ship impactful features.

What you’ll do

• Lead discovery and research: Conduct customer interviews, analyze behavior, and synthesize insights into opportunities and hypotheses.
• Own onboarding & early engagement: Design flows and nudges that drive personalization, activation, and retention.
• Experiment with delighters: Develop and test features that surprise and delight, while evaluating free vs. premium experiences.
• Explore lightweight community: Launch features that connect pet parents through shared dog traits and insights, building the foundation for network effects that make Embark more valuable as more customers engage.
• Partner on personalization: Work with data and AI frameworks to create contextualized, personalized experiences.
• Measure outcomes: Define and track success metrics (activation, retention, DAU/WAU, feature adoption, monetization impact).
• Collaborate cross-functionally: Partner with Design, Engineering, Science, and Marketing to deliver features that reinforce Embark’s premium brand.
  
  

Experience we’re looking for

• 5+ years of product management experience, including in consumer mobile apps.
• Track record of building onboarding, engagement, social, gaming or community-driven features tied to measurable growth.
• Strong growth and experimentation experience (A/B testing, funnel optimization, retention loops).
• Familiarity with freemium monetization models and balancing engagement vs. premium value.
• Fluency in how AI/ML can enable personalization and contextual experiences (hands-on experience a plus).
• Excellent measurement skills: able to define leading/lagging metrics and tie them to outcomes.
• Comfort working in ambiguous, zero-to-one environments where backlogs are directional, not prescriptive.
• Passion for pets and empathy for pet parents — balancing science credibility with delightful user experiences.
• Prior startup experience

Nice-to-Haves

• Experience in health, wellness, or science-based consumer products.
• Background in subscription, e-commerce, or freemium SaaS.
• Exposure to generative AI applications in consumer products.

Why join the pack!

At Embark, we might be dog lovers, but we’re passionate about people too. We’re committed to building an inclusive culture where all employees can thrive. Here are some of our benefits and perks:

• Flexible vacation policy – take the time you need, when you need it.
• Paid parental leave – plus paw-ternity leave for new pet parents!
• Every other Friday off in the summer – enjoy those long weekends.
• Subsidized pet insurance – because our pets are family.
• Big-company benefits with a startup feel – including a 401k match, semi-annual bonus, commuter benefits, and premium healthcare .
• Competitive salaries and stock options – be an owner in what we’re building.
• New MacBook Pros or Windows devices – the tools you need to succeed.
• Continuing education support – conferences, learning resources, and career growth opportunities.

Salary: $157,000 - $185,000 depending on experience and qualifications

Embark is an equal opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. See also EEO is the Law .