K12 Product Marketing Manager (hybrid)

Job Description

Job Description

K12 Product Marketing Manager, Hybrid Position

Our client, a leading publisher of world language products, is looking for a strategic and driven Product Marketing Manager to join their team. This individual will bring deep K-12 product marketing expertise, a collaborative leadership style, and a strong understanding of the education market. They will know how to translate product positioning, messaging, and go-to-market strategies into meaningful outcomes for schools, educators, and students while overseeing a small high-performing team.

As Manager of Product Marketing for the K-12 portfolio, this person will lead product marketing strategy across a range of solutions while managing and mentoring a small team of product marketing professionals. They will partner closely with marketing and sales leadership, product management, and other cross-functional stakeholders to align business objectives, support product development, and execute impactful go-to-market initiatives that drive growth and market adoption. This position will report into the Sr. Director of K12 Marketing.

Location: Boston-Hybrid

Candidates must currently live in the U.S. and be based near our client’s Boston office and able to work a hybrid in-office schedule (at a minimum Tuesdays and Thursdays each week). Relocation assistance is not available.

Responsibilities include:

Go-to-Market Strategy & Campaign Execution

• Develop and execute data-driven go-to-market strategies across K-12 portfolio to drive awareness, adoption, and growth.
• Lead cross-functional initiatives and partner with marketing, sales, editorial, and technology teams to align priorities, launches, and resources.
• Use customer insights, voice-of-customer data, and the full marketing mix to sharpen positioning and optimize go-to-market execution.
• Lead multi-channel campaigns and assets that support state and district opportunities, from concept through delivery, across print and digital channels.
• Manage vendors, budgets, and contracts in partnership with internal teams and the Marketing Director.
• Track KPIs, measure ROI, and use analytics to optimize strategy and drive continuous improvement.
• Lead sales enablement tool utilization and training efforts to strengthen messaging, differentiation, and sales readiness.

People Management

• Manage, mentor, and develop a high-performing product marketing team through clear goal setting, regular coaching, and ongoing feedback.
• Manage vendor relationships.

Required Background:

• Bachelor’s degree minimum.
• 5 to 8+ years of product marketing experience in K12 education market space
• 2+ years of experience managing a team.
• Strong communication, influence, presentation and cross-functional leadership skills with experience managing stakeholders, agencies and vendors across go-to-market strategy, launches, and campaigns.
• Strong analytical skills and experience using marketing metrics to inform planning, reporting, KPIs and ROI.
• Experience turning product value into clear positioning, compelling messaging, and differentiated go-to-market strategies using customer insights, market feedback, and performance data.
• Experience proactively managing and leading projects or workstreams.
• Strong understanding of the K–12 and higher education industry/market, experience with education-focused platforms to support engagement and campaign performance.
• Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms.
• Proficiency with Microsoft Office and Google Workspace.
• Minimal travel expected to company events and conferences.

Preferred Skills:

• Master's degree and/or certifications a plus
• Familiarity with our client’s products
• Shareable portfolio of previous relevant marketing work
• Salesforce and Marketo experience

Salary Range: $90,000 - $110,000 annual base salary.

This position is salaried and is eligible for an annual incentive based on employee and organizational performance.

Benefits: Our client offers a generous benefits package which includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, PTO and paid holidays.

Our client is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: [email protected] to help facilitate.