Chief Marketing Officer
- Develop and implement a comprehensive, multi-year marketing and communications strategy aligned with organizational goals.
- Define and strengthen Vitra Health's brand identity, ensuring consistent messaging across all channels and touchpoints.
- Serve as a strategic advisor to the executive team, providing insight into market trends, competitive positioning, and growth opportunities.
- Lead all brand, communications, and public relations initiatives to increase awareness and credibility among caregivers, clients, healthcare partners, community leaders, and policymakers.
- Oversee the creation of compelling content and campaigns that articulate Vitra Health's mission and value proposition.
- Manage media relations, press strategy, and messaging for organizational announcements and public-facing communications.
- Lead all digital marketing initiatives, including website optimization, SEO/SEM, paid advertising, social media strategy, email marketing, and digital pathways for program enrollment.
- Use analytics, insights, and A/B testing to refine messaging, optimize conversions, and maximize ROI.
- Introduce innovative digital acquisition tactics and nurture strategies for prospective caregivers and program participants.
- Cultivate relationships with community organizations, health systems, advocacy groups, senior-serving organizations, and state partners to expand brand reach and program awareness.
- Represent Vitra Health at industry events, conferences, and community forums.
- Support strategic partnerships and outreach campaigns aimed at caregiver recruitment and client acquisition.
- Build, mentor, and lead a high-performing marketing and communications team.
- Establish a culture of creativity, data-driven decision-making, accountability, and cross-functional alignment.
- Work collaboratively with program and operations teams to support internal communications and organizational priorities.
- Own the marketing budget and ensure effective, strategic allocation of resources.
- Establish KPIs, reporting dashboards, and feedback loops to track performance, measure impact, and guide optimization.
- Present regular updates to executive leadership and the board on key metrics, campaign performance, and strategic initiatives.
- 10+ years of progressive leadership experience in marketing, communications, brand strategy, or digital marketing.
- Experience within healthcare, elder care, home-based care, community services, or mission-driven organizations strongly preferred.
- Proven success building and managing integrated marketing programs that drive measurable growth.
- Strategic thinker with the ability to connect mission, business needs, and marketing outcomes.
- Exceptional writing, messaging, and storytelling abilities tailored to diverse audiences.
- Strong command of digital marketing tools, analytics platforms, and CRM/marketing automation systems.
- Ability to translate data into actionable insights and performance improvements.
- Demonstrated success leading high-performing teams and managing cross-functional collaborations.
- Deep passion for Vitra Health's mission of supporting caregivers and strengthening communities.
- Cultural competency and commitment to inclusive, community-informed marketing practices.
- Collaborative, empathetic leadership style with a strong sense of integrity and purpose.
- Works in a clean, well-lit environment with fluctuating temperatures in close proximity to others.
- Requires substantial periods of repetitive work utilizing a computer, monitor, keyboard, and mouse.
- Requires lifting and carrying equipment and supplies weighing up to 35 pounds; require pushing and pulling equipment and supplies weighing up to 35 pounds; require walking and standing; requires frequent sitting more than 75% of the workday; requires the ability to navigate stairs; requires visual acuity and manual dexterity to operate equipment.
- Health Insurance with a 75% employer contribution.
- Dental and Vision Benefits.
- Supplemental Benefits
- Life, Accident, Critical Illness and Disability Insurance.
- 401K with a company match.
- Accrued Paid-Time-Off.
- ADP LifeMart Corporate Discounts
- Competitive Pay Rates.
- Wellness Benefits.
- Tuition Reimbursement.
- Supportive team structure and company culture with a focus on work/life balance.
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