Patient Marketing Strategist
- Collaborate with the Market Research Team to design and conduct quantitative research that maps the full patient journey and supports data-driven segmentation, targeting, and positioning (STP).
- Use research insights to help establish and evolve a comprehensive patient care continuum model, enabling a more personalized and effective marketing approach.
- Translate data and insights into actionable marketing strategies that resonate with patients and care partners at key decision points across their kidney care journey.
- Build messaging frameworks that communicate FME product value from the patient perspective, aligning with clinical and emotional motivators.
- Collaborate with cross-functional teams to ensure messaging alignment between patient and HCP audiences.
- Ensure full compliance with internal and external regulatory, legal, and brand guidelines.
- Stay ahead of industry trends, digital innovation, and audience expectations to continuously evolve marketing best practices.
- This position does not have direct reports.
- Bachelor’s degree in Marketing, Business, Public Health, Communications, or related field required.
- 3+ years of healthcare marketing, strategic consulting, or patient engagement experience.
- Proven track record of quantitative market research (e.g., survey design, conjoint analysis, segmentation modeling) and applying insights to marketing strategy.
- Deep understanding of patient journeys and the ability to translate insights into journey-based messaging and content strategies.
- Strong data interpretation and analytical mindset, with experience using digital analytics tools.
- Skilled in collaborating across teams, including Sales, Clinical, Product, Compliance, and Market Research.
- Familiarity with regulatory and legal requirements in a healthcare or life sciences environment.
- Demonstrated project management ability and comfort handling multiple initiatives in a matrixed organization.
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