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Paid Search Coordinator

the LEGO Group
Boston, MA
Job Description

Become a key member of the LEGO Retail team, focusing on optimizing the search marketing funnel and collaborating with channel leads to enhance global performance. You'll run Pay-per-click (PPC) campaigns and work with specialists to develop strategies that boost brand engagement and increase visitor numbers to the LEGO Group’s digital platforms!

Core Responsibilities

  • Uncover optimization opportunities for upper funnel search marketing.
  • With the channel lead work to identify and develop new performance driving opportunities for search across global markets.
  • Ensuring that efficient methods are followed and opportunities are being highlighted within the In-house team.
  • Work with brand marketing channel leads and the digital insights team to monitor performance across any activity that has been launched.
  • Build out campaigns, monitor once launched and report on results to internal partners.
  • Work with the channel specialists to launch YouTube, search and display campaigns.
  • Lead day to day running of the PPC campaigns in Google & Bing, using Bid management tools to deliver results and report on these findings to partners.
  • Support the teams Specialists and Managers to deliver the critical metrics set by the business while launching new products and campaigns.

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. Working within our branded ecosystem, this role is strongly tied to digital full funnel metrics that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will focus on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Do you have what it takes?

  • Proven experience in paid search marketing roles.
  • Experience in search advertising across numerous markets, including non-English languages, with track record for developing both local and global campaigns.
  • Paid search knowledge including account and keyword strategies, remarketing, metrics and targets, script development or account automation tools, and related products.
  • Hands-on operational experience in bid management platforms ie SA360, Skai (formally Kenshoo), Marin, but preferably Adobe Advertising Cloud.
  • Hands-on operational experience of search technology platforms, eg. Google and Bing ads.
  • Knowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimization, and evaluation. ie. Adobe Analytics or Google Analytics.
  • Strong presentation skills and confident communicator.
  • Experience working agency side or with a brand on search marketing, focusing on important metrics including on site engagement.
  • Budgeting skills, with a skill for categorizing spends across key campaign activities and planned outcomes.
  • Can work independently, but collaboratively.
  • Experience working with global campaigns and an understanding of working with language localization preferred.
  • An excellent teammate and problem solver who collaborates effectively.
  • Understanding of dashboarding technologies eg. Tableu, Datarama, Data Studio, omniscope etc. preferred
  • Fluency in English required; French, Spanish or other languages, a plus!

Hybrid working model

This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

Please note The internal title will be PPC Coordinator and the internal level will be Professional.

Compensation

The salary for this position has a range of $66,019.00 - $99,029.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Posted 2025-09-19

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