Audience Strategy Consultant

Epsilon
Wakefield, MA

Overview

How You'll Make an Impact
At Epsilon, we do more than collect and store data. We help some of the world's biggest brands discover real opportunities inside the data types, delimiters, and decimals. We are looking for a Audience Strategy Consultant to join our Digital Strategy team.


The Strategy Consultant supports day to day strategy work across assigned client engagements, with a focus on audience strategy, customer planning, and activation support. This role works closely with Managers and Senior Strategists to help develop, document, and operationalize audience led strategies across channels and planning moments.


This role is not channel specific, though work may frequently involve CRM, lifecycle marketing, audience strategy, and customer activation. The Strategy Consultant contributes through research, analysis, documentation, and hands on platform work-building foundational strategy skills while learning how audience decisions are translated into execution within complex, multi agency environments.



Responsibilities

What You'll Achieve

  • Strategy Support & Analysis:
    • Support the development of customer and audience strategies by gathering inputs, synthesizing insights, and documenting recommendations.
    • Assist with audience segmentation summaries, journey maps, messaging frameworks, and channel planning materials developed by senior team members.
    • Conduct research and analysis (performance data, customer insight, market context) to inform strategic discussions.
  • Planning & Activation Support:
    • Help translate strategy outputs into clear briefs, presentations, and documentation for partner teams.
    • Support coordination with execution, analytics, and operations teams by ensuring materials are accurate, clear, and up to date.
    • Assist in pressure-testing ideas against available data, channels, and operational constraints.
  • Measurement & Learning Support:
    • Help track critical metrics, campaign performance, and test results across initiatives.
    • Summarize takeaways and observations for use in internal and client-ready materials.
    • Support documentation of tests, outcomes, and recommendations over time.
  • Collaboration & Communication:
    • Participate in internal working sessions and selected client and inter-agency meetings as a supporting team member.
    • Build slides and written materials that clearly reflect agreed-upon strategy and performance insights.
    • Work closely with analytics, creative, media, and CRM teams as part of integrated account teams.
  • Capability Building:
    • Apply existing strategy frameworks and tools consistently across workstreams.
    • Learn and build fluency across customer strategy, CRM, lifecycle marketing, and audience planning.
    • Support internal documentation and knowledge-sharing efforts as needed.

Qualifications

What you'll bring with you:

  • 1-3 years of experience in marketing, strategy, analytics, or digital roles (agency or in house).
  • Interest in customer strategy, audience planning, and data informed marketing.
  • Comfort working with data, PowerPoint, and structured frameworks.
  • Strong organizational skills and attention to detail.
  • Clear written and verbal communication skills.

Why you might stand out from other talent:

  • Experience in CRM or lifecycle marketing is a plus, but not required.
  • Advanced certifications with any of the aforementioned subject matter is preferred.
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.


Base Salary: $72,500.00 - $134,600.00


Actual compensation within the range will be dependent upon, but not limited to the individual's skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.


The application deadline for this job posting is 05/20/2026.



Additional Information

When You Join Us, We'll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.


Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.


Our pillars aren't just words. They're how we show up every day.

  • People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
  • Collaboration: We work together, support one another, and collectively achieve goals.
  • Growth: There are endless opportunities for growth through learning, development and career advancement.
  • Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
  • Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.
Our values guide us to create value for our clients, our people and consumers.

  • Act with integrity
  • Work together to win together
  • Innovate with purpose
  • Respect all voices
  • Empower with accountability
These pillars and values are our foundation-shaping our culture, guiding our decisions, and uniting us in common purpose.



Because You Matter
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

  • Time to Recharge: Flexible time off (FTO), 15 paid holidays
  • Time to Recover: Paid sick time
  • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
  • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon benefits are subject to eligibility requirements and other terms.



Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to [email protected] to request an accommodation.



For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.


#LI-AM1
Posted 2026-04-11

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