Senior Demand Generation Manager

Did you know that every two years, the volume of video content produced worldwide doubles?

More video produced = more video stored. But the challenge isn’t just storage or search. Organizations need to index, repurpose, and activate video at scale — making it instantly accessible for editing, storytelling, and distribution anywhere, anytime.

This is where we — and potentially you — come in.

👉 THE COMPANY

Moments Lab is a fast-growing SaaS company on a mission to help content producers build videos faster.

Our AI-driven video discovery platform powers the work of broadcasters, production companies, sports rights holders, and brands worldwide. Powered by our proprietary MXT multimodal AI indexing technology, Moments Lab helps content producers unlock their vast media libraries and accelerate video story creation. By reducing the time spent sourcing key moments, we enable teams to scale workflows, boost creativity, and generate new revenue.

Our latest innovation, the Discovery Agent , introduces chat-based search, advanced semantic understanding, and contextual insights to fuel high-impact storytelling.

Our technology is trusted by leading media organizations across Europe and the US. Backed by major VCs, we’re scaling rapidly and investing in innovation.

Our team is multicultural, with colleagues from more than 10 countries. We offer flexibility and work-life balance with a modern office in NYC. While we have a remote-first mindset, for this role we are looking for someone who can be present in our offices from time to time and travel internationally.

Our Values

📚 Learning
🏢 Customer-obsessed
🤝 Mission-driven
🤗 Positivity
😎 Self-driven
👨‍👩‍👦‍👦 Balanced

👉 THE JOB

Your role

Moments Lab is looking for a Senior Demand Generation Manager / Lead to own pipeline creation and expansion, with a strong focus on the US market.

This role reports directly to Laura, VP Marketing.

This is a hands-on role : you will design, launch, and optimize campaigns across inbound, paid, ABM, product-led growth (PLG), and events — while ensuring close alignment with Sales, Product, and Customer Success.

Your priority will be to scale new business pipeline in the US (mid-market and enterprise segments), while also supporting global demand generation programs in EMEA and APAC. You will coordinate external resources (freelancers, consultants, agencies), giving you both ownership and execution leverage.

Your success will be measured in qualified pipeline, PLG activation, expansion revenue, and ROI.

Key responsibilities

• Pipeline ownership → Drive measurable new business pipeline growth in the US, while supporting initiatives globally.
• Campaign execution → Build and execute integrated, multi-channel campaigns (digital, paid, nurture, ABM, PLG, events, content-driven).
• Enterprise + mid-market plays → Orchestrate ABM programs targeting enterprise accounts ($400k+ deals) and scalable demand gen campaigns for mid-market segments ($30–50k ACV).
• Always-on inbound → Manage and optimize SEO/SEM, paid search & social, retargeting, and nurture flows.
• Event demand gen → Own event activation strategy (pre, during, post), coordinating logistics and operations with internal stakeholders and external partners.
• Sales & CS alignment → Partner with US Sales leadership on ICP/ABM plays, lead quality, and handoff. Coordinate with Customer Success on expansion campaigns.
• Marketing operations → Execute and optimize HubSpot workflows, lead scoring, dashboards, attribution models, and reporting — coordinating with freelancers/agencies as needed.
• External resource management → Manage and brief web agencies, consultants, and freelancers to deliver campaigns, tracking, and ops projects.
• Content collaboration → Work closely with Content & PR teams to co-design campaign narratives, ensure strong messaging, and maximize asset utilization.
• Funnel tracking & reporting → Own campaign and pipeline reporting in HubSpot; monitor CAC, CPL, pipeline velocity, PLG activation, expansion revenue, and ROI.
• Budget execution → Manage channel and campaign budgets with a focus on efficiency and ROI.

🔨 STACK

Requirements

You share our values? We’re looking for these skills:

• 7–10 years’ experience in demand generation, growth marketing, or digital marketing, ideally in B2B SaaS.
• Proven hands-on experience building pipeline in the US market, across both enterprise and mid-market.
• Track record of designing and executing full-funnel campaigns that contributed directly to revenue.
• Expertise in paid digital, SEO, nurture/email automation, ABM, and PLG tactics.
• Solid marketing ops skills (HubSpot or equivalent): workflows, dashboards, attribution, reporting.
• Comfortable managing external freelancers/consultants (ops, web, agencies) to scale impact.
• Strong partnership with content teams to fuel campaigns with narratives and assets.
• Confidence owning reporting, KPIs, and budgets.
• Strong project management skills, able to juggle multiple priorities and stakeholders.
• A “player-coach” mindset: hands-on executor, able to mentor juniors and coordinate agencies.
• Autonomous, curious, and commercially minded: moves seamlessly from strategy to execution.
• Experience in a scale-up or VC-backed environment is a strong plus.

👉 WHY JOIN US?

Moments Lab is scaling fast. We are a small but high-output marketing team, supported by expert freelancers and agencies. This role gives you the autonomy to design and execute campaigns, while working closely with Sales to drive measurable growth.

In this role, you’ll have a direct impact on US new business pipeline, PLG activation, and cross-sell/expansion revenue globally. If you thrive in a lean team environment, enjoy both strategy and hands-on execution, and are motivated by pipeline and revenue outcomes — this is the role for you.

THE RECRUITMENT PROCESS 👇

5 steps to join us:

📞 Step 1 – Intro call : a 15-minute Google Meet with our Head of People to align on basics, expectations, and availability.
🤝 Step 2 – Marketing deep dive : a conversation with our VP Marketing to discuss your experience, approach, and what motivates you.
📽️ Step 3 – Panel case study : you’ll prepare a short case study and present it to a panel including Sales, Product Marketing, and Marketing team members.
👤 Step 4 – CEO conversation : final discussion with our CEO, Phil, to align on vision and fit.
📄 Step 5 – Offer : if all goes well, we’ll make you an offer. We aim to move fast and keep the process within 3 weeks from first call to offer.

How to apply

No cover letter required. Just send us your CV/resume in English , along with a short note on who you are, what motivates you, and your availability to start.

❌ Please note that any CV/resume not written in English will be automatically rejected.