Area Manager - Northeast & New England

GERARD BERTRAND INCORPORATION Gerard Bertrand Incorporation
Boston, MA

Job Description:

Gérard Bertrand, owner of 17 wine estates in the Languedoc, is the leading French wine brands in the USA.

To sustain our rapid growth in North America, we are recruiting an Area Manager - Northeast & New England.

The Area Manager works with our distributor network and key customers to execute our sales objectives and our brand standards in both the on-premise and retail account universe.

He or she will develop and maintain a positive relationship with our customer base through pricing and programming.

Emphasis is placed on building strong relationships with key distributor personnel, target accounts and local and regional chain customers.

RESPONSIBILITIES

• Manages the business within the assigned territories.

• Responsible for monthly depletions, placements, and programs to exceed the states goals.

• Monitors and evaluates program execution within the distributor sales force while in the trade.

• Interfaces directly with key on and off premise accounts to grow our business.

• Manages key accounts by targeting sales by brand and monitoring the execution via sales reporting on a regular basis.

• Conducts retailer and wait staff trainings to help create ambassadors for our portfolio.

• Motivates and manages distributor sales forces and executives through leadership, inspires confidence, and gains respect as our company spokesman.

• Utilizes account sold data and depletion information to identify opportunities and achieve brand standards.

• Conducts sales meetings and training at the distributor level.

• Works flexible hours and travels both domestically and internationally.

• Responds quickly to all needs set upon by management and the corporate leadership team.

• Is responsible for managing Brand Ambassadors.

REQUIREMENTS
• A graduate in business or marketing, with at least 3 years in the wine and spirits industry.
• Passionate about French wine, and a good understanding of the overall wine industry.
• Proven track record of winning new business in top accounts.
• Strong negotiation skills and extremely detail-oriented.
• Excellent presentation and oral communication skills.
• Ability to deliver a strong presentation in an entertaining and educational manner.
• Ability to work in a fast-paced environment and maintain focus on key initiatives.
• Strong analytical skills, with aptitude for numbers and spreadsheets.
• Proficient computer skills (MS Word, Excel and PowerPoint).
• Maintains a safe driving record and reliable transportation.
• Ability to work independently and is a self-starter.

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Posted 2026-03-20

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