Director, Small Market Growth

We’re building a dedicated Small Market growth motion at Foley. This role will own how we drive high-velocity, self-serve customer acquisition across the Small Market segment.

This is a hands-on, strategic role focused on building and scaling a performance-driven, AI-enabled growth engine. You will operate across the full funnel, from top-of-funnel acquisition through conversion and activation, with a strong emphasis on measurable outcomes.

This role is best suited for a performance marketer and growth builder who thrives in fast-paced, high-volume environments and knows how to combine all areas of growth marketing and AI systems to drive efficient, repeatable growth.

You will define how SMB growth is executed and scaled, partnering closely with Sales, Product, and Marketing to ensure demand converts into real revenue through both self-serve and assisted motions.

What you’ll do

Performance-Driven Growth Strategy & Execution

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation

• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels

• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization

• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact

High-Velocity Creative & Content Systems

• Build and scale a performance creative engine that produces and tests high volumes of content across channels

• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats

• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation

• Expand into new channels and formats (e.g., paid social, influencer, emerging platforms) based on performance signals

AI Systems & Workflow Development

• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation

• Build automated systems for campaign execution, audience targeting, and performance optimization

• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts

• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains

Self-Serve & Funnel Optimization

• Drive a product-led, self-serve growth motion that converts traffic into paying customers

• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue

• Partner with Sales to ensure alignment between self-serve and assisted conversion paths

• Identify and close gaps across the funnel to maximize conversion and revenue yield

Analytics & Performance Ownership

• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI

• Analyze campaign and channel performance to inform budget allocation and scaling decisions

• Build a culture of experimentation, using data and rapid testing to continuously improve performance

Who you are

• Strong background in high-velocity SMB, B2C, or PLG growth environments

• Deep performance marketing expertise across paid search, paid social, and SEO/GEO

• Hands-on operator who actively manages campaigns, builds systems, and executes directly

• Proven experience owning full-funnel growth, not just top-of-funnel demand generation

• Experience building or leveraging AI systems beyond basic LLM usage, including workflows, automation, or agent-based systems

• Highly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metrics

• Experience in product-led growth or self-serve SaaS models

• Experience in FinTech, compliance, or regulated SaaS environments is a plus

You might thrive in this role if you:

• Prefer being hands-on and owning outcomes end-to-end rather than managing agencies or large teams

• Enjoy operating in fast-paced, high-volume environments where speed and iteration matter

• Like building systems from scratch and scaling what works

• Think in terms of experiments, metrics, and performance, not just campaigns

• Use AI as a way to build, leverage and automate workflows, not just generate content

• Are motivated by driving measurable business impact through efficient growth

Location: This role is primarily remote (US-based), with occasional travel for team collaboration, training, or company events.

This role may be based remotely out of the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Massachusetts, Michigan, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin.

About us

At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer.

As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success.

Benefits
Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.

Equal Employment Opportunity
Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic.

Reasonable Accommodations
If you require a reasonable accommodation during the application or interview process, please contact us at [email protected]

Employment Status
Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.