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Director Media Relations

UKG
Lowell, MA
Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.

About The Role

We are seeking an experienced, strategically minded director of media relations to play a key leadership role in shaping our corporate narrative and brand reputation through earned media. The ideal candidate will have a proven track record of cultivating and owning relationships with influential journalists and editors, securing high-profile media placements for executives, and preparing C-level spokespeople to deliver a consistent and polished message to the market.

Responsibilities

In partnership with the communications leadership team:

  • Develop and execute a comprehensive media relations strategy that aligns with the company’s overall communications and business objectives.
  • Cultivate and nurture relationships with key media outlets, reporters, editors, and influencers.
  • Craft and support media strategy, direction, and execution of external PR agencies and their multiple team members to amplify global company efforts.
  • Support the management of external PR agencies to amplify media relations efforts.
  • Proactively identify media opportunities, craft compelling narratives, and secure high-impact media placements.
  • Help prepare executives for media interviews and press events.
  • Coach and provide guidance for UKG spokespeople on executive presence.
  • Lead media-related event planning, including media briefings and industry engagements, to help secure press coverage for company-hosted events and news moments.
  • Support the development of press materials, including press releases, media kits, messaging documents, and briefing materials.
  • Monitor media and industry trends, providing insights and recommendations to leadership on emerging opportunities and risks.

About You

Basic Qualifications

  • Minimum 10+ years of experience in technology, business, or financial media relations, journalism, or corporate communications
  • Demonstrable success building strong relationships with top-tier journalists to secure high-profile media coverage
  • Strategic thinker with the ability to translate complex information into compelling media stories
  • Excellent verbal and written communicator with exceptional storytelling and messaging skills
  • Experience handling sensitive media inquiries and conducting “on background” discussions with journalists
  • Ability to work under pressure in a fast-paced environment without sacrificing detail and nuance
  • Collaboratively minded, with an ability to work cross-functional with senior stakeholders
  • Deep understanding of media trends, the evolving digital landscape, and the intersection of traditional and social media
  • Strong leadership skills with the ability to mentor and guide a team

Preferred Qualifications

  • Experience in the HCM, SaaS, or technology industry
  • Experience with public and private companies
  • Minimum of a bachelor’s degree in communications, public relations, journalism, or a related field; Journalists encouraged to apply

Where we’re going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster

UKG participates in E-Verify. View the E-Verify posters here .

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected] .

The pay range for this position is $159,900.00 to $200,000.00 USD, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at
Posted 2025-07-23

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