Creative Marketing Specialist

Reporting to the Vice President of Marketing & Communication and supporting the Sr. Marketing Manager, the Creative Marketing Specialist is a key contributor to the South Shore YMCA’s marketing team, responsible for producing high-quality creative content and managing print and digital marketing initiatives that elevate the YMCA brand and engage the community. This role combines design, content creation, and campaign execution with a focus on creativity, program marketing, and performance.

OUR CULTURE

Our mission and core values are brought to life by our culture. At the South Shore Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and make a difference. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

MEMBER / CUSTOMER SERVICE STATEMENT

Members / customers are the heart of our organization. They are the reason we exist. Members are the most important visitors we have, whether they visit by mail, phone, online, or in person. They are not statistics and always deserve our respect. Behind safety, no matter what we are hired to do, satisfying members’ needs and wants is everyone’s first and most important responsibility.

Key Responsibilities

Creative Design & Content

• Design marketing materials for print and digital platforms (flyers, brochures, program guides, signage, social graphics).
• Create engaging social media content, including graphics, videos, and stories.
• Develop email marketing templates and layouts, assist team in executing internal and promotional email campaigns.
• Produce event-related creative assets, including signage, banners, displays, and branded materials for community events, fundraisers, and special programs.
• Coordinate with vendors for commercial printing, ensuring accurate file preparation, color matching, and timely delivery of high-quality materials.

Digital Marketing

• Manage social media channels and implement strategies to grow engagement.
• Assist with website updates across three sites, landing pages, and posting blog/news content.
• Monitor analytics for social media, email, and web performance; provide insights and recommendations.

Campaign Execution

• Collaborate with the Senior Marketing Manager on seasonal campaigns and program launches.
• Coordinate photography and video shoots; edit and produce visual content.
• Create visual content for community events and fundraisers.
• Maintain marketing calendars and ensure timely delivery of assets.

Brand Management

• Uphold YMCA brand standards across all creative outputs.
• Review and edit materials for accuracy and consistency.

Qualifications

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• 2-4 years of experience in marketing, design, or digital content creation.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Strong writing and editing skills.
• Familiarity with social media platforms, email marketing tools, and basic SEO.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills

• Video editing and photography experience.
• Knowledge of CMS platforms (WordPress preferred).
• Understanding of analytics tools (Google Analytics, social insights).

WORK SCHEDULE & EXPECTATIONS

Primarily follows weekday business hours, with occasional early mornings, evenings, and weekends required for executive meetings and events.

PHYSICAL DEMANDS

While performing the duties of this job, the employee is often required to: climb stairs, bend, stoop, kneel, twist, reach with hands, sit or stand for an extended period, walk, lift and/or move up to 30 pounds, have finger dexterity, grasp, perform repetitive motions, talk, hear and have visual acuity