Experiential Marketing Program Manager

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

We're seeking an Experiential Marketing Program Manager to help run Bevi's experiential program day to day. This role owns the operations behind two core workstreams that power Bevi activations: BeviMobile —our growing fleet of 5+ Bevi product sampling vehicles, supported by a team of Tour Managers—and machine logistics for partner events across North America. You will manage partner events and the BeviMobile fleet and program end-to-end, including managing a team of 5 contractors.

Reporting directly to the Director of Experiential Marketing, you'll help take one of Bevi's fastest-growing marketing programs through its next phase of growth and scale. You'll work closely with Sales and external Partners to ensure the right BeviMobile and machines are in the right place at the right time, and continuously improve how we operate to drive greater impact as the program grows.

You're a strong communicator who can keep sales, external sales partners, Tour Managers, vendors, and internal teams aligned. You're comfortable learning the ins and outs of our machines and vehicles, enjoy solving operational challenges, and know when to improve a process instead of simply following it.

Success in this role means Tour Managers have everything they need to execute flawlessly, the fleet runs like clockwork, sales teams are always in the loop, and every activation is tracked and optimized for greater business impact. You'll have meaningful ownership over how this program operates and the opportunity to shape how we scale nationally.

Your Day-to-Day

BeviMobile Fleet Planning & Tour Management

• Manage the day-to-day schedule with Tour Managers, keeping the right BeviMobile vehicles in the right places at the right times to support Bevi's highest-priority sales opportunities.
• Directly manage a team of 5 Tour Manager contractors and serve as their primary point of contact for routing, staffing coverage, and real-time problem solving.
• Build and maintain the master schedule for multi-week, multi-city tours based on sales priorities, target accounts, and open pipeline—and proactively communicate weekly schedule updates to the appropriate sales teams, staying ahead of any changes.
• Keep the fleet running flawlessly: get ahead of restocking bibs, coordinate permitting and certificates of insurance (COIs) with business improvement districts, property managers, and municipalities, and serve as the bridge between tech support and Tour Managers when issues arise.
• Travel to BeviMobile sales blitz activations to train, observe, and continuously optimize how the program runs in the field.
• Partner with Marketing Operations to ensure every activation is properly captured, measured, and reported so the program can optimize for greater business impact over time.

Partner Event Machine Logistics

• Own machine logistics for partner events and high-priority sales opportunities by coordinating requests from initial planning through successful execution.
• Verify event details, create Salesforce sales orders, and initiate Zendesk requests to route work internally.
• Track each request through delivery, installation, event support, and pickup while proactively communicating status to Sales.
• Coordinate field technician scheduling for installs, swaps, flavor changes, troubleshooting, and de-installs in partnership with Operations.
• Manage machine availability to maximize utilization while responding quickly to high-priority opportunities.

Requirements

We're open to candidates from a variety of backgrounds. The best fit may come from B2B account management, customer-facing operations, logistics, or program management—not necessarily the events industry. What matters most is that you're highly organized, proactive, and excited to truly own a growing program.

• Communication: A clear, proactive communicator who can keep sales, Tour Managers, partners, customers, and internal stakeholders aligned.
• Trainable & Curious: Excited to learn the technical side of our machines and vehicles. Experience with technical support, logistics, or customer operations is a plus.
• Problem Solver: Thinks several steps ahead to anticipate challenges, prevent problems, and find effective solutions.

• Surface signals from the field: Regularly share what's working and what's not with the Director of Experiential Marketing, pulling in real-time input from Tour Managers and Sales so the team can double down on what's driving results and course-correct on what isn't.
• Growth-Oriented: You've successfully taken on increasing ownership, improved processes, or helped scale a program with measurable results.
• Process-Minded, Not Process-Bound: You appreciate structure but know when to improve it.
• Highly Organized: Comfortable managing multiple schedules, priorities, and stakeholders simultaneously. Experience with Salesforce, Zendesk, Asana, and Google Workspace is preferred.
• Location & Travel: Based in the Boston area with a minimum of two days per week in our HQ and travel expected as needed to support the tour.

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At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles:

• Market-driven - We anchor pay decisions in real-time market data
• Performance-based - We reward individual impact, not just tenure
• Equitable - We ensure fairness across teams, roles, and demographics
• Growth-focused - We invest in talent that scales with Bevi
• Total Rewards approach - We strategically balance base pay, bonuses, benefits, and equity

The posted compensation range reflects the salary* for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Bevi are based on a few criteria, including the scope of the role, the candidate's work experience, targeted skills, internal equity of the team, and external market data.

*For Sales roles: The posted range reflects base salary plus commission which is the total potential on target earnings (OTE) for the position.

Pay Range

$97,750—$120,750 USD

Benefits:

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.

A note on AI in our hiring process : We use AI to help synthesize interview notes and surface themes from feedback, keeping our process consistent as we grow. Every application is reviewed by a member of our team, and interviews may be recorded to support note-taking, just let us know if you'd prefer we don't. We'll also ask how you're learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in.

Our commitment to responsible innovation is reflected in our partnership with the Mass AI Coalition, a collaboration that aligns with our dedication to community-driven progress and the future of technology.

We're passionate about supporting career growth and would love to be part of your professional journey. We also know that talent comes in many forms. We value individual accomplishments, specialized knowledge, and genuine passion over simply checking boxes on a requirements list. Whether you're a seasoned expert or an emerging talent, we're looking for people who are ready to build what's next. If any of our open positions interest you, we'd encourage you to apply! A member of the Bevi Talent team '[email protected]' will be reaching out about next steps if we would like to move forward.

Accommodations:

Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact [email protected].