Marketing director
Job Description
General Summary: Povetacicept is a pipeline in a molecule with a potential to transform treatment outcomes for patients. The Director, Global Marketing of Povetacicept is accountable for key indications understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategy and performance goals of the portfolio and tracking performance against those goals. Key Duties And Responsibilities- Develops the indication strategy for povetacicept for key indications, and oversees creation of brand strategies and lifecycle activities including launch planning and prioritization
- Oversees development and implementation of strategic and tactical plans working across functions for a unified indication plan
- Provides input into forecasting assumptions, both short term and long term
- Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.)
- Leads the development of strong partnerships with cross-functional team to support business goals including R&D and regional teams
- Experience defining the strategy for a brand or portfolio of products with multiple indications/pipeline in a product
- Ability to oversee generation of insights, and apply those insights to business problems/opportunities
- Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
- Exceptional working knowledge of market forecasts and relationship of business drivers to revenue
- Experience in pharmaceutical marketing. In-market and /or global marketing experience required. Neurology experience preferred.
- Bachelor's degree in marketing, business, or scientific degree
- Typically requires 12 years of experience or the equivalent combination of education and experience
- Hybrid: work remotely up to two days per week; or select
- On-Site: work five days per week on-site with ad hoc flexibility.
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